Edmund FRASER c/o JSR AGENCY was commissioned by sport & marketing agency Ear To The Ground (just voted Agency of the Year at the 2021 Sport Industry Awards) to stage the motion and stills campaign for the new exclusive football shoe range from NEW BALANCE: the TEKELA V3+. We have the result for you here on GoSee!

“Edmund is at the forefront of innovative imagery and was the perfect choice for this brief. He tests the boundaries and possibilities of content across stills, motion and interactive mediums. In response to digital and above-the-line motion mediums demanding a new style of photography, Edmund combines both an energetic photographic approach to his subjects and a unique technical vision toward creating original work that packs a punch,” JSR AGENCY says about the campaign.