‘More to Explore’ – the latest print and OOH campaign for CHUPA CHUPS XXL visually transforms the joy you get from a longer lasting lollipop into an exploration into the endless universe of taste. It was conceived by the Serviceplan Group and realized in rich detail by ILLUSION CGI STUDIO c/o JSR AGENCY. Stunning details combined with the vibrant colors of the four Chupa Chups flavors – Cola, Apple, Strawberry and Tutti Frutti – open the door to imaginative new worlds just waiting to be discovered.

Post Rattanas, Overseas Producer Director from ILLUSION : “We love crafting details that consumers don’t usually see. Especially in the case of Chupa Chups, it is rare that people look at the product very closely. We also love Serviceplan’s idea of depicting Chupa Chups floating like planets in space, in their own galaxy, which allowed us to use lighting and color to enhance all the details of the lollipop’s surface and translucence.”

Serviceplan Group’s Global Head of Art, Michael Wilk:...