Amy CURRELL c/o JSR AGENCY created a new visual language for luxury perfume house CREED. Photographer and director Amy was commissioned to photograph new photos for several of Creed’s legendary perfumes for their digital channels.

What Amy’s clients – including Ikea, Vogue, Selfridges, Liberty London, Tatler, Bvlgari and the London Art Fair – love about her is the way she elegantly stages products in carefully choreographed compositions.

A golden visualization of the ‘Anatomy of Success’ was photographed by Amy CURRELL c/o JSR AGENCY for the Gold Edition of Danish magazine SINDROMS. “Amy is most at home when capturing color and texture at their most evocative – drawing narratives from shadows, finding warmth and refraction in liquids and blending CGI techniques with traditional stills photography for a perfected reality,” says JSR AGENCY.

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