Blog: MINI Vision Urbanaut

by Julia Obermeier // 9 Files //  

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These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illustrations, combining everything into a fantastic artsy, graphical world. Commissioned by Aixsponza, Munich.

  Client: BMW Group, Munich, Germany Head of Mini Design: Oliver Heilmer 
Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger 
Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski
Head of Design Identity: Fabio Olivotti
  Design: Aixsponza, Munich, Germany Creative Director: Christian Tyroller 
Producer: Julian Fischer  Conception & Design: Sebastian Onufszak 
3D Artists: Holger Aumüller, Dobromir Dynakov, Matthias Zabiegly 
Illustrations: Paul Grabowski

 
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
IMAGE // MINI Vision Urbanaut . These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illus
 
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