News // 4 News by Jung von Matt
Jung von Matt/Next Alster with Art Director Chris Dallmeier and Art Buyer Karen Blome commissioned transportation photographer Robert GRISCHEK c/o KLEIN PHOTOGRAPHEN with the campaign for IAA MOBILITY. In tune with the relaunch of the IAA in Munich, the creative agency presented a completely redesigned international advertising campaign. The claim: ‘What will move us next.’
“With a nod to the iconic visual element of the IAA Mobility, the arrows, this campaign is literally about leading people in the right direction,” says Elizabeth Herold, Creative Director at Jung von Matt/Next Alster.
The IAA featured more than 1000 exhibitors and speakers, world premieres – from cars, to bikes and e-scooters or even autonomous parking. The future of mobility is digital, which is why attending the IAA were also numerous tech companies. Read all about the highlights of the trade fair in September here, and the next IAA is taking place in 2023.
Several more works by ROBERT GRISCHEK are available here on GoSee and via KLEIN PHOTOGRAPHEN.
27.09.2021 show complete article
ZALANDO banks on men. All men. The statement of the latest campaign : The way they look, no matter what they’re wearing – all of them are beautiful. The campaign developed by Jung von Matt was photographed by Marius Knieling, and responsible for styling of the gentlemen was Kamilla RICHTER c/o SHOTVIEW ARTISTS MANAGEMENT. Besides comedian and influencer Aurel Mertz, seven other men are the faces of the Zalando Men 2021 campaign. And what could be better for Zalando : beauty comes and beauty goes, but the sky is still very much the only limit when it comes to men’s fashion.
The campaign already started on 5 May, 2021, on Instagram, Facebook, TikTok and YouTube, and is also on display throughout Berlin, Hamburg and Munich on giant posters and (digital) out-of-home ads. GoSee : zalando.de & shotview.com
Photographer : Marius Knieling
Make-up Artist : Maria Ehrlich
Hairstylist : Attila Kenyeres
Set Design : Emilia Margulies
Casting : Lisa Dymph Megens
Production : AprilMay Productions
17.07.2021 show complete article
Stefan THURMANN c/o JULIA WALDMANN photographed the Germany-wide campaign for NETTO on commission for Jung von Matt SAGA (art buying: Karen Blome). Styling was taken care of by foodstylists Raik Holst and Volker Hobl
“With our annual campaign, we show that Netto is the place where our customers get everything they need: freshness, variety, quality, sustainability and regionality – and that at unbeatable prices,” says Christina Stylianou, Head of Corporate Communication at Netto Marken-Discount. The annual campaign, which launched in February, positions NETTO as the “place to get everything that’s truly good.” According to the claim: “All in one place. All affordable.”
NETTO and WWF would like to win over more and more customers for eco-friendlier alternatives on the shelves. Besides the expansion and promotion of the sustainable company brand assortment, NETTO is working on further reducing its own ecological footprint.
08.03.2021 show complete article