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For the first time, Acne Studios has introduced denim personalization. Denim has always played a significant role, spanning back to 1996 when creative director Jonny Johansson launched the brand by gifting 100 pairs of jeans to artists, creatives, and friends of the house.
In this latest iteration, iconic denim styles are now available which can be customized with symbols, letters and numbers specially created by Acne Studios. To launch the denim personalization, Acne Studios collaborated with photographer Thistle Brown on campaign images that draw inspiration from the spirit of the 1970s and bodypainting. On set for the look of the hair was the internationally renowned hair specialist Olivier SCHAWALDER c/o LES ARTISTS by Josef Stockinger.
Together with artist and model Lily McMenamy, the letters, numbers, and symbols capture the creative energy of the designs. The denim personalization service is offered in the wash colorways of the classic vintage jeans models Mece, 2022, 1996 and...