Choosen Category: CREATIVES TO WATCH

'HYSTERIA' - Cooper & Gorfer captivate with collages at Fotografiska Berlin – and discuss art, chaos & identity in the GoSee interview

With HYSTERIA, Fotografiska Berlin moves beyond the boundaries of a traditional photography exhibition to create an emotionally charged, sensory experience. The artist duo Cooper & Gorfer invite viewers into a richly layered universe where tenderness meets rage, myth interweaves with memory, and visual storytelling becomes a site of introspection, resistance, and transformation.
 

'Wanna play?' Nick Bakshi, Creative Director at BETC, creates a world of fun for the all-new Citroën Ami in an explosive campaign

Nick Bakshi is an internationally award-winning American creative director living and working in Paris. He has been supporting the creative team at BETC for almost two years. During his career, he has worked at agencies in the US, France, and Italy for brands such as Coca-Cola, Heineken, Duolingo, Netflix, and Citroën. As creative director for Citroën's new campaign, Nick Bakshi has created a world of fun: "Wanna Play?"

CITROëN AND BETC CREATE A WORLD OF FUN IN THEIR LATEST EXPLOSIVE CAMPAIGN FOR THE ALL-NEW AMI

CITROëN AND BETC CREATE A WORLD OF FUN IN THEIR LATEST EXPLOSIVE CAMPAIGN FOR THE ALL-NEW AMI

NICK BAKSHI, CREATIVE DIRECTOR AT BETC

 
 

Mathias Wilke, CD at antoni garage (team x), talks about the rollercoaster campaign 'Can't explain it, only feel it' for MERCEDES-AMG in an interview on GoSee

Mathias Wilke is a creative visionary whose name is firmly established in the advertising world. Having worked as Craft Director and Creative Director at antoni garage (team x) in Berlin for over 10 years, he uses his talent to shape Mercedes-Benz's visual communication, creating iconic campaigns that impress aesthetically and push technological boundaries.

From staging the spectacular launch of the new G-Class to futuristic Mercedes-Benz concept cars and Super Bowl commercials – Mathias always has the perfect blend of innovation, style, and storytelling in mind ....

Creatives To Watch: Play With Icons – Creative Director Agnès Cavard on the creative vision behind the new LACOSTE campaign

The new LACOSTE campaign PLAY WITH ICONS, developed by long-time creative partner BETC Paris, celebrates two kinds of icons: the timeless fashion and sports pieces of the brand – and the iconic personalities who wear them. This global campaign unfolds through a series of striking visuals and films that highlight the connection between five Lacoste ambassadors and key pieces from the brand’s heritage. Each look is reinterpreted with a creative twist, artistic perspective, and a touch of playful elegance.
 

PLAY WITH ICONS. BETC PARIS€™ LATEST GLOBAL CAMPAIGN FOR LACOSTE

PLAY WITH ICONS. BETC PARIS€™ LATEST GLOBAL CAMPAIGN FOR LACOSTE

PLAY WITH ICONS. BETC PARIS€™ LATEST GLOBAL CAMPAIGN FOR LACOSTE

PLAY WITH ICONS. BETC PARIS€™ LATEST GLOBAL CAMPAIGN FOR LACOSTE

PLAY WITH ICONS. BETC PARIS€™ LATEST GLOBAL CAMPAIGN FOR LACOSTE

AGNèS CAVARD, CREATIVE DIRECTOR, BETC PARIS

 
 

Meet INSTEROID – the INSTER’s wild alter ego. The launch campaign of the concept car by Pedro Lourenco, Creative Director at INNOCEAN Berlin, on GoSee

Hyundai Motors unveiled the gaming-inspired INSTEROID concept car in Seoul a few weeks ago, redefining the boundaries of automotive design. Based on the successful INSTER EV, the car is designed not only to challenge expectations for sporty electric vehicles but also to excite a new generation of drivers. Inspired by motorsports and video games and developed by Hyundai's European design team, INSTEROID boasts a striking look complemented by aerodynamic features such as a prominent rear spoiler and diffuser ....
 

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

REV UP WITH INSTEROID: HYUNDAI MOTOR€™S GAMING-INSPIRED CONCEPT CAR

 
 

Ogilvy South Africa presents the 'Forever Golf' campaign for Volkswagen and Alex Goldberg, Creative Partner at Ogilvy SA, in an interview on GoSee

Ogilvy South Africa are the creative minds behind Forever Golf, the acclaimed docuseries campaign for longstanding client, Volkswagen South Africa. Forever Golf tells real stories across eight documentary episodes centered around the Golf, focusing on people who grew up with this cult car, love it, and have even given it their own nicknames.
 

Gustaf Westman x Mercedes-Benz: A Creative Dialogue of Design, Function, and Identity – Limited Edition on POP-UP TOUR Across Europe

As part of an exclusive event in London, designer Gustaf Westman unveiled his artistic reinterpretation of the new Mercedes-Benz CLA – and the result is a sculptural showstopper in vibrant pink. The presentation was part of the Class of Creators series – a Mercedes-Benz initiative inviting creatives from various disciplines to reimagine the iconic vehicle through their own artistic lens.
 

Isa Espona Serra, Executive Creative Director at 14agency & and creative force behind the international campaigns of CUPRA & SEAT International

Isabel Espona Serra is the Executive Creative Director at 14 agency in Barcelona – part of the DDB network – where she leads the international creative direction for CUPRA and SEAT. In her role, she combines creative vision and team leadership with bold execution, telling strong visual stories and fostering a deeply collaborative culture.
 

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