GoSee CREATIVES TO WATCH : Donald Schneider, Creative Director and master of collaborations, brings a breath of fresh air to the slopes with the ELHO Freestyle relaunch!
The outdoor brand ELHO is celebrating its comeback with great momentum. Since October 2024, the brand, which was a pioneer of functional outdoor fashion in the 70s to 90s, has been launching a new collection. ELHO Freestyle is a line specifically tailored to the next generation, which is characterized by agility, adventurousness, flexibility and, last but not least, an affinity for fashion.
The man behind the successful relaunch of ELHO is Donald Schneider. The award-winning creative director has already implemented global campaigns with Karl Lagerfeld and Beyoncé for major brands such as H&M. The former art director of French Vogue recognized the charisma that still lay dormant in the ELHO brand and acquired the worldwide brand rights. Together with a team of industry professionals, he developed ELHO Freestyle. 'To be creative, you always have to be a little “on edge”', says Donald Schneider ....