Filmed in a vintage performing arts theater, the TILFI Kala campaign spot produced by ELEMENTS follows a theatrical troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
“The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.”
Founded in Banaras in 2016, TILFI is aimed at bringing the beauty and cultural wisdom of this age-old craftsmanship found in Banaras to the world…
For the young, laid-back lifestyle clothing brand CAST IRON, Ruud BAAN c/o ANDREA HEBERGER photographed the latest collection.
CAST IRON is rugged and masculine with a rebellious side every man can relate to, paired with a contemporary twist in material, construction and details : “We don’t follow the crowd, we challenge conventions. With a unique, high-quality collection that feels like a classic car: elegant design with character and a timeless look.”