Friday, May 22
RECOM travels to Los Angeles for LEXUS and is now ready with a high-end CGI pipeline including controlled AI
Radical minimalism meets functional perfection – ic! berlin is known for its innovative, screwless glasses made of cold-rolled stainless steel. In 1996, the label revolutionized the eyewear market with a simple yet ingenious idea: to design glasses that require no screws, welds, or glue. The exclusive anniversary campaign, "I See Berlin," celebrates the enduring, free spirit of the German capital in 2026.
The creative post-production for the 30th-anniversary campaign was handled by ONE HUNDRED BERLIN. The campaign was photographed by Tarek Mawad.
Among those in front of Tarek's camera were Sven Marquardt, himself a photographer and, incidentally, the world-famous doorman of Berlin's techno club Berghain; model, architect, and designer Thilo Reich; and Thai-American Michelin-starred chef Dalad Kambhu, known for her avant-garde cuisine at the restaurant Kin Dee. Also joining the...
Friday, May 22
RECOM travels to Los Angeles for LEXUS and is now ready with a high-end CGI pipeline including controlled AI
Together with Clemens Ascher, the post-production professionals at RECOM traveled to Los Angeles. There, in the studio, they created the LEXUS visuals shown here on gosee.news.
The elaborate settings, including the impressive CGI clouds, evoke a feeling reminiscent of surreal Hollywood blockbusters.
In modern car advertising, the relationship between traditional photography and CGI (Computer Generated Imagery) has shifted dramatically. Today, many vehicle images are created entirely or partially on the computer. However, despite the significant influence of CGI, traditional photography – as...
Wednesday, May 20
Colorful full-CGI campaign for the RENAULT Twingo - post-produced by RECOM
RECOM Postproduktion is responsible for this lighthearted, summery Renault Twingo E-Tech campaign, realized in full CGI. The agency in charge was Publicis Conseil, with Creative Director Gurvan Prioul and Art Director Marin Ponsar.
The colorful, bright pink background, perfectly complemented by palm trees by the sea, conveys the joie de vivre and the optimistic, carefree spirit of the original Twingo from the 1990s into our modern, contemporary e-mobility.
The vehicle itself is presented in the striking, vibrant launch colors of green, mango yellow, and red – a deliberate choice to stand out...
For the US launch of the Toyota Highlander, Punctum Images produced an extensive set of high-end stills along with a 60-second product film – executed entirely as a CGI production.
The entire campaign was created in bespoke virtual worlds, specifically designed for the vehicle. Built using Unreal Engine, both urban and natural environments were crafted in rich detail, as was the vehicle itself, presented with photoreal precision from every angle.
This approach combines maximum visual control with high efficiency: lighting, environments, and timing can be fully controlled, without the limitations of traditional on-location productions.
“The entire production was created in bespoke virtual worlds, designed specifically for the Highlander – combining photoreal precision with full creative control across every frame.” Punctum Images.
The result is a series of high-resolution visual worlds...
Tuesday, May 19
Reflections - RECOM FARMHOUSE post-produced the acclaimed BRITISH AIRWAYS campaign
Who doesn't know that typical travel feeling that sets in when you're finally on the plane and look out the window just before landing? Pure anticipation! The BRITISH AIRWAYS Reflections campaign captures this very special moment by showcasing spectacular landscapes from a passenger's perspective through the airplane window.
The Reflections campaign was developed as an extension of the brand platform "A British Original" in collaboration with the agency Uncommon Creative Studio. The visuals were post-produced by global player RECOM FARMHOUSE, with particular noteworthy mention for their...
Friday, May 8
The Nike Diamond campaign starring Ronald Acuña - post-produced by ONE HUNDRED BERLIN
Baseball star Ronald Acuña Jr., an Atlanta Braves outside hitter, is the face of the campaign for the new NIKE Diamond cleats.
The Berlin-based agency ONE HUNDRED BERLIN handled the campaign's post-production, and Gianni Gallant was the photographer.
Venezuelan-born Ronald Acuña is considered one of the most complete players ("five-tool players") in modern MLB: In 2023, he became the first player in history to hit over 40 home runs and steal over 70 bases in a single season. For this historic achievement, he was unanimously voted MVP (Most Valuable Player) of the National League.
Ronald Acuña...
An action-packed thriller about the heist of the century. At Lochmill Capital, armed thieves threaten Zara (Sophie Turner) and her best friend Luke (Archie Madekwe). Detective Rhys (Jacob Fortune-Lloyd), caught in a dilemma, races against time to uncover who stole four billion pounds in pension funds and why... This is the series STEAL, available exclusively on AMAZON PRIME.
The campaign image featuring Sophie Turner and colleagues was professionally remastered by London-based post-production company STANLEY'S POST.
Steal is a British crime thriller television series created by Sotiris Nikias for Amazon Prime Video. It focuses on the aftermath of a heist at a financial management company. The series premiered on January 21, 2026.
"We had the pleasure of crafting the key art for Prime Video’s new six-part series STEAL, a piece that was really well received and helped set the visual tone...
Thursday, May 7
Dare to be free... - Ismael Moumin photographed the ATMAH fragrance campaign for the traditional French perfume house CARON, post-produced by ONE HUNDRED BERLIN
Model Valentine Charrasse is the face of the campaign for the fragrance Atmah by the traditional French house CARON. She was photographed for the campaign by Ismael Moumin.
The high-end post-production work was entrusted to the Berlin-based post-production company ONE HUNDRED BERLIN.
Atmah was created by perfumer Louise Turner and is part of CARON's Haute Parfumerie collection. Atmah represents the "new" CARON under the direction of Jean Jacques: a cutting-edge, luxurious signature fragrance for year-round wear.
Maison CARON, founded in 1904 by Ernest Daltroff, is one of the few remaining...
Thursday, May 7
TRD Heritage Parts Catalog - A personal, cinematic study of Toyota Performance through analog film by photographer MATTHEW JONES
"As everything speeds up, I decided to slow down." - Matthew Jones, Transportation Photographer.
Here we present his TRD Heritage Parts Catalog – a personal project by Matthew Jones, shot entirely in-camera on 120mm film, without any subsequent digital manipulation or special effects in post-production.
"I was driven by the desire to reconnect with photography as a craft. A return to the images that first drew me into automotive photography nearly 20 years ago. Shot across a studio, a track in northern Alabama, and my own carport, every frame was built as practically as possible—removing...
The campaign shown here was created as part of the #RideTheAirwaves challenge in collaboration with the musician Zartmann. Fans could submit their own application videos, and the winners were then photographed for the official German poster campaign.
The campaign images were post-produced by the professionals at Hamburg's renownded Retouched-Studios.
Here's how the challenge worked: #RideTheAirwaves – participants were asked to share their personal "Wooosh" moment (the ultimate menthol kick while chewing) as a clip on TikTok or Instagram under the motto "Ride the wave with us." The two most creative content creators won a photoshoot with photographer Felix Krüger and became the official faces of the Airwaves campaign 2026.
Zartmann is an up-and-coming Berlin musician, primarily known for his mix of indie pop and rap. His style is often described as "Berlin indie rap" because he combines...
Wednesday, April 29
ANALOG DIGITAL : AIO Post delivers a fully AI-driven campaign with Wirz Group
Graubünden takes the next step – bringing its iconic ibex duo Gian and Giachen into a new visual reality. The campaign was produced for Graubünden Ferien with the production company Analog Digital (Exec Producers: Tomasz Zmigrodzi, Tomasz Kosinski), while AIO Post handled AI technology, generation and postproduction.
AIO Post developed a fully AI-driven production in collaboration with Wirz – demonstrating how high-end commercials can now be realised entirely through AI.
At the centre are the two cult characters, appearing for the first time in a fully AI-generated world – from landscapes to...
Thursday, April 23
AD x AIOpost x Emmi – Kefir campaign by Wirz Group: Invisible AI, visible impact
With AIOpost, a player comes into focus that demonstrates how AI can be integrated into classic advertising and film in a meaningful – and above all invisible – way. Not as a gimmick, but as a tool that enhances storytelling rather than overpowering it.
A recent example is the campaign “And everything feels lighter” for Swiss dairy brand Emmi, developed by Wirz and directed by Filip Berendt. At its core is a simple everyday moment in a home office – until “Emil” appears: a drawn bird introduced as a new brand hero, embodying lightness and balance for the kefir range.
The challenge:...
For OSMA Aufzüge, it’s officially the end of the line for standard solutions. The world’s first residential elevator is here – quieter, more homely and more sustainable. For the final polish – or let’s say the perfect ride up – Jan Daniel Wolters delivered the AI retouch.
Photographed by Arthur Mebius, the campaign carries his signature slightly tongue-in-cheek visual style. At first glance, the images feel minimal – and then they do exactly what strong campaigns are meant to do: they stay with you.
The campaign was created by Berlin-based agency rebmannpoguntke and sums it up perfectly: “For standard elevators, this is the end of the line. Because OSMA has built the world’s first residential elevator – quieter, homier, tougher, more sustainable. And we created the campaign for it.” Rebmann Poguntke
Jan Daniel Wolters started out as a professional photographer, bringing nearly ten...
Monday, April 20
RAY-BAN CTX Collection campaign, photographed by Omid Aghdami and post-produced by ONE HUNDRED BERLIN
The RAY-BAN CTX Collection campaign highlights innovation and new materials. The collection was developed by the Ray-Ban Innovation Lab.
The photographer for the futuristic-looking campaign was Omid Aghdami. Among others, male model Filip Gasiewicz was in front of his camera. The creative team at ONE HUNDRED BERLIN was responsible for post-production.
The CTX, or Innovation Lab, series utilizes special metal blends for its futuristic design. CTX (Copper-Titanium) is an alloy made from 95% recycled material, making it extremely lightweight, durable, and hypoallergenic (nickel-free).
The...
Monday, April 13
Trust - Timothy Schaumburg photographed the cover editorial for Byredo magazine, post-produced by One Hundred Berlin
Timothy Schaumburg photographed the cover editorial for the third issue of Byredo Magazine, a publication of the luxury brand Byredo. The images were post-produced by the high-end fashion and beauty post-production company ONE HUNDRED BERLIN.
Founded in 2006, Byredo is a Stockholm-based luxury lifestyle label that blends modern aesthetics with emotional memories and is best known for its minimalist, high-quality niche perfumes and artistic cosmetics.
The current issue of the magazine is dedicated to the theme of "Blanche" (French for "white") - a term that represents far more than just a...