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Choosen Category: PHOTOGRAPHY

David Daub photographs the new LEXUS ES 2026 – elegance meets modern minimalism

For the latest LEXUS ES 2026 campaign, photographer David Daub captures the new premium sedan in a refined and elegant visual language. Minimalist architecture, expansive landscapes and carefully crafted natural light draw attention to the sculptural silhouette of the new Lexus ES.

Deep blacks, warm natural tones and graphic shadows create an atmosphere where design and mood are perfectly balanced. Blending lifestyle and automotive photography, David Daub delivers a contemporary interpretation of premium mobility.

Discover more work by David Daub via Wildfox Running.

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Thursday, July 16

TOYOTA NORTH AMERICA: Dejan & Per photograph the Corolla Cross between forest light and flying water

For Toyota North America and Saatchi US, Dejan & Per photographed the campaign for the Toyota Corolla Cross. The result is a series of atmospheric images placing the crossover where adventure begins – on forest trails, among towering trees, beneath filtered woodland light and cutting through dramatic splashes of water.

Dejan & Per work with striking contrasts throughout the series. Sunlight filters through the dense canopy while flying water, unexpected viewpoints and the vivid colours of the vehicles create memorable imagery. The forest is far more than a backdrop – it becomes a defining...

 

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Friday, July 3

Lost in the Alps - Jan Eric Euler photographed for Crooked Motorcycles

When German custom engineering meets cinematic landscape photography – For the launch of the new “Alps Edition” kit from motorcycle manufacturer Crooked Motorcycles, photographer Jan Eric Euler created a visual series that blurs the lines between rugged nature and minimalist machine design.

For years, Crooked Motorcycles has been synonymous with radically clean custom builds. With the new, modular body kit, the creators once again demonstrate their flair for perfect proportions.

What makes the Alps Edition special: Crooked Motorcycles offers the modifications as a plug-and-play kit. From the...

 

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If the door is open .... - FIXIP STUDIO reimagines automotive advertising thanks to CGI and AI

City or cross country? From today on, you no longer have to choose. Fixip Studio has unveiled a Chevrolet Suburban CGI AI project that reimagines the way premium automotive visuals can be produced. Combining CGI, artificial intelligence, and high-end retouching, the studio created a full visual story from the ground up, with complete control over the vehicle, characters, styling, lighting, and atmosphere.

Developed by a compact team of three specialists - a 3D artist, an art director, and a retoucher - the project highlights a faster, more flexible approach to content production.

The result is a commercial complete with a series of cinematic images, that showcase the Chevrolet Suburban while demonstrating how CGI and AI can open a new era of fully controlled automotive advertising.

Fixip is a team of highly talented specialists in Retouching, CGI, Color Grading, Post-Production, and AI...

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Monday, June 29

Sébastien Staub photographs the campaign for the new LEXUS LBX in Prague

Photographer and director Sébastien Staub has created a stylish lifestyle campaign for the new LEXUS LBX, produced in Prague alongside a parallel film production. The project was realized in collaboration with Zoom Films, Hogarth/WPP, and creative agency The&Partnership.

The imagery places the premium compact crossover in a contemporary urban setting, combining sophisticated automotive photography with modern lifestyle storytelling. Warm copper tones, elegant architecture, and carefully crafted lighting emphasize the distinctive character of the new LBX while conveying the premium values...

 

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Friday, June 26

BAM captures the European launch campaign for the all-new Kia EV2 with Innocean Berlin

Kia teamed up with transportation and lifestyle duo BAM - Ben and Martin - for the launch campaign of the all-new electric Kia EV2. The campaign 'Movement that inspires' was developed in collaboration with Innocean Berlin.

Produced under strict confidentiality in South Africa together with Peak Productions and the local team at Cape Town Productions, the project centered around Kia's new all-electric city SUV in its distinctive light blue finish.

Working closely with creatives Anna Berlin and Anika Kempkensteffen from Innocean Berlin, BAM developed a visual world that balances the cool tones...

 

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The teaser campaign for the Geely Starray EM-i - photographed by Simon Puschmann

In collaboration with the agency M3, Simon Puschmann created the teaser campaign for the Geely Starray EM-i. The campaign employs a minimalist and futuristic visual language, initially revealing the vehicle only through striking lighting accents and silhouettes.

The visual language utilizes futuristic, high-contrast studio lighting to perfectly showcase the SUV's distinctive LED light design and aerodynamic silhouette.

The international campaign operates under the core motto "Efficiency Meets Intelligence." It aims to demonstrate how the vehicle elegantly combines the range advantages of a combustion engine with the smart technology of an electric car.

The vehicle is produced by the Geely Auto Group, a subsidiary of the Zhejiang Geely Holding Group. Geely is one of China's largest, most influential, and most successful privately owned automotive companies.

Simon Puschmann is represented...

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Tuesday, June 23

Soul Red Crystal - The new MAZDA CX-5, photographed by Ole Westermann and finished by ONE HUNDRED BERLIN

The Mazda CX-5 is now in its third generation. This successful compact SUV is featured here on gosee.news in the brand's signature Soul Red Crystal special paint finish.

Photographer Ole Westermann staged the new Mazda for the Hamburg-based agency 27km. Post-production was handled by ONE HUNDRED BERLIN.

The Mazda CX-5 is the Japanese automaker's best-selling model worldwide and competes in the highly competitive compact SUV segment. The new, revised generation offers noticeably more rear passenger space and a significantly increased trunk capacity of up to 2,019 liters with the rear seats...

 

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Thursday, June 18

Thomas Schorn presents the PORSCHE MACAN in 'Lavender Dreams' - photography, CGI and retouch from a single source

With 'Lavender Dreams', photographer and digital artist Thomas Schorn presents a personal project in which reality and digital craftsmanship merge in a poetic way. At the centre of the series is the Porsche Macan, set within a romantic, surreal landscape of lavender fields, surrounded by butterflies and an atmosphere filled with calmness, lightness and the freshness of summer.

Nestled between lush lavender blossoms and soft light, the vehicle appears almost dreamlike while maintaining a strong sculptural presence. Thomas Schorn successfully combines the precision of digital image creation...

 

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Frithjof Ohm incl PRETZSCH create the VOLKSWAGEN ID.3 NEO launch visuals with Grabarz & Partner

For the launch of the new Volkswagen ID.3 Neo in April 2026, Frithjof Ohm and PRETZSCH were responsible for the complete visual execution of the campaign. The imagery was produced in South Africa with Cape Town Productions for Grabarz & Partner.

The new ID.3 Neo further develops Volkswagen's "Pure Positive" design philosophy. Featuring a refined design, enhanced digital comfort and a fully electric drivetrain, the model represents the next evolution of the ID. family, combining sustainable mobility with everyday usability and contemporary design.

In keeping with the campaign concept, all visuals were captured entirely in camera, using available light, real locations, authentic talent and the actual vehicle on set. The result is a series of honest and approachable images that convey both the positive spirit of the project and the character of the car itself.

"The new 'Pure Positive'...

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Wednesday, June 3

Elevating Journeys - Robert Rieger photographed the BMW ALPINA Stills campaign

On January 1, 2026, the BMW ALPINA brand was officially re-established as an independent luxury automotive brand within the BMW Group. It now operates on a level with brands such as Rolls-Royce and BMW M. BMW ALPINA had previously developed successfully into an exclusive ultra-luxury brand in the automotive sector. After decades of close collaboration, it has now been fully integrated into the BMW Group.

Robert Rieger photographed the current stills campaign for the new BMW ALPINA brand.

The campaign highlights the brand's precise craftsmanship and masterful workmanship. It emphasizes the...

 

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Friday, May 29

Patrick Skrypczak, Creative Director at rethink for Volkswagen, in the GoSee Interview on Creative Direction, Relevance & Social-First Storytelling

We live in a time where brands are producing more content than ever, while attention has probably never been harder to earn. That raises a simple but important question for Patrick Skrypczak: How do you create work people actually care about?

Working across large-scale social-first productions, international launches and highly complex content ecosystems, Patrick moves between strategy, creativity and execution. Most recently, he has been shaping large-scale social-first productions for Volkswagen across multiple world premieres and vehicle launches, with one clear ambition: not just...

 

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RECOM travels to Los Angeles for LEXUS and is now ready with a high-end CGI pipeline including controlled AI

Together with Clemens Ascher, the post-production professionals at RECOM traveled to Los Angeles. There, in the studio, they created the LEXUS visuals shown here on gosee.news.

The elaborate settings, including the impressive CGI clouds, evoke a feeling reminiscent of surreal Hollywood blockbusters.

In modern car advertising, the relationship between traditional photography and CGI (Computer Generated Imagery) has shifted dramatically. Today, many vehicle images are created entirely or partially on the computer. However, despite the significant influence of CGI, traditional photography – as in the case of Clemens Ascher's Lexus campaign – remains indispensable.

"We have now expanded our high-end CGI pipeline with controllable AI and can now seamlessly integrate a wide variety of AI environments with the vehicle, controlled by Unreal Engine settings. Thanks to our precisely reproducible...

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Friday, May 22

Electric driving in its most artful form - captured by BAM for the worldwide market launch of the MAZDA CX-6e

Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.

The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive Nightfall Violet paint finish. Peak Productions was the lead producer, with local support from the production company...

 

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Thursday, May 21

'Delorean Dynamite' - Larsen Thompson between chrome, couture and cinematic energy - editorial & film by Dejan & Per

The new editorial and film project by Dejan & Per merges retro-futuristic automotive aesthetics with cinematic fashion energy. In front of the camera: model, dancer and actress Larsen Thompson, staged around the iconic DeLorean DMC-12.

Larsen Thompson first gained attention through a viral fan video to Beyoncé’s “Run the World (Girls)” and has since collaborated on productions with artists including P!nk and Katy Perry. She has also appeared in campaigns and editorials for brands such as Dior, Fendi, Marc Jacobs, Puma, Maybelline, H&M and Free People. The story was published in SCHÖN!...

 

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