News // 13 News by LS PRODUCTIONS
Marvel Studios’ Loki x Hyundai ‘Question Everything’ spot was shot on location in London – and responsible for the perfect production service flow in this high-end production was LS PRODUCTIONS. The UK client was Hyundai/Disney, and the exceptional Marvel talent was none other than actor Tom ‘Loki’ Hiddleston himself. The timing couldn’t have been better : On 9 June, 2021, Disney’s streaming service, Disney+, kicked off the Marvel series ‘Loki’ with Tom Hiddleston in the title role.
The spot was directed by Anthony Leonardi, and the production company was Bullitt Branded with LS PRODUCTIONS as production service company. Budgeting, scouting, locations, casting, equipment, health & safety, catering, insurance, planning & logistics, crewing, travel & accommodation, tech recce, security … were all organized to perfection by LS PRODUCTIONS.
In the wonderful spot, Loki escapes with the Tesseract and first finds himself in the American Museum of Natural History only to immediately zap off again; this time onto a crowded street, where he hops into the brand-new 2022 Hyundai Tucson SUV to escape. The spot ends with Loki asking you : “If you’re living on borrowed time, do you have to return it?”
HYUNDAI USA tells us about the spot : “Knowledge is power. It especially comes in handy if you’re the God of Mischief. We designed the all-new Hyundai TUCSON by questioning everything – the same approach Marvel Studios, ABC, and ESPN take to craft some of the world’s most exciting stories. Watch as their characters and personalities pose questions that truly make you wonder.” If you want to find out more about the 2022 Hyundai TUCSON – GoSee : bit.ly/3yDviCx & lsproductions.com
*The Tesseract, also referred to as the Cube, was a crystalline cube-shaped containment vessel for the Space Stone, one of the six Infinity Stones that predate the universe and possess unlimited energy. It was used by various ancient civilizations before coming into Asgardian hands, kept inside Odin’s Vault. Eventually, it was brought to Earth and left in Tønsberg, where it was guarded by devout Asgardian worshippers. In 1942, the Tesseract was retrieved by Johann Schmidt, the leader of HYDRA, who used the Tesseract to power enhanced weaponry in order to defeat the Allies during World War II. Following Schmidt’s defeat at the hands of Captain America in 1945, the Tesseract fell into Arctic waters, where it was recovered by Howard Stark. The Tesseract was then kept at Camp Lehigh in New Jersey, where it remained until at least 1970.
Spending decades attempting to harness its power, Stark eventually helped found Project P.E.G.A.S.U.S., to whom he relinquished custody of the Tesseract in the 1980s. Mar-Vell, an undercover Kree scientist, joined P.E.G.A.S.U.S. and harnessed the Tesseract’s power to create the Light-Speed Engine to assist the Skrulls in their war against the Kree. She took possession of the Tesseract, storing it in her laboratory in orbit. In 1989, Yon-Rogg killed Lawson to obtain the Tesseract, but pilot Carol Danvers destroyed the engine, causing her to be doused in Tesseract energy. Six years later, Danvers, now Captain Marvel, recovered the Tesseract from Lawson’s laboratory and renounced custody of it to S.H.I.E.L.D.
It remained in their possession until 2012, when it was stolen by Loki who used the Tesseract to open a wormhole and allow the Chitauri to invade New York City. Following the Battle of New York, the Tesseract was acquired by Thor, who brought the Tesseract and Loki back with him to Asgard. After using the Tesseract to repair the Rainbow Bridge, Odin tasked Heimdall, the realm’s gatekeeper, with protecting the Tesseract. However, after Loki usurped the throne and disguised himself as Odin, he charged Heimdall with treason, forcing the gatekeeper to flee, while the Tesseract was placed within Odin’s vault once more. During the destruction of Asgard, Loki noticed the Tesseract and took it for himself before the vault, along with the planet, was destroyed.
Thanos later acquired the Tesseract and crushed it to unveil the Space Stone within and then inserted the stone into his Infinity Gauntlet. In 2023, the Avengers initiated a Time Heist in order to resurrect the lives Thanos had claimed. Captain America, Iron Man, Hulk, and Ant Man were sent back in time to 4 May, 2012, during the Battle of New York to retrieve the Time, Mind, and Space Stone, the latter housed within the Tesseract. However, in this alternate timeline, Loki was able to retrieve the Tesseract and use it to escape custody, forcing Captain America and Iron Man to travel to Camp Lehigh on April 7, 1970, to retrieve the Tesseract and more Pym Particles. Following the Battle of Earth, where Iron Man used all six stones to kill Thanos and his army at the cost of his own life, Captain America time-traveled to 1970 to return the Space Stone, albeit without the Tesseract. GoSee : marvelcinematicuniverse.fandom.com//Tesseract
07.07.2021 show complete article
LS PRODUCTIONS presents the commercial ‘Filled With Wonder’ by Director Duncan Malcolm here on GoSee (DOP Sam Goldie). The production company was Glassworks VFX, and LS Productions teamed up with Annex Films for service production. The agency was Bright Signals from Glasgow.
Under the direction of Duncan Malcolm, London’s creative director par excellence for 2D, Glassworks delivered an end-to-end production, with a seamless workflow – from storyboard to the final composite. Full of live action scenes, interwoven in a CG world with rhubarb forests, ginger meteorites, and a magical view of the home town of Edinburgh, all created by the Glassworks VFX team, the spot is a celebration for the senses – just like the gin.
Creatives : Gemma Butler & Gav Gordon-Rodgers, Marketing Director: Andy McColgan, Art Director: Lidia Merlo, Head of Production: David Craik, Senior Producer: Ashley Macpherson, Production Company: Glassworks, Director: Duncan Malcolm, Producer: Duncan Buxton, Service Production Company: Annex Films, Producers: Fred Robinson & Basil Stephens, Service Production Company: LS Productions, Producer: Ellen De Faux, DoP: Sam Goldie, Post Production: Glassworks, CG lead: Julian Johnson, CGI artists: Matt Fletcher, Aaron Smith, Quentin Corker-Marin, Kornel Makarowicz, Vladimir Venkov, Gustaf Lindstrom, Omar Sarmiento, Ola Madsen, Rudiger Kaltenhauser, Frankie Forzoni, 2D lead: Duncan Horn, Compositors: Duncan Malcolm, Marko Perendija, Colorist: Jonny Thorpe, Sound: Mcasso, Music Producer: Hils Macdonald, and Engineer: Tom Martin.
‘As UK production and location specialists in finding local solutions that deliver production value, we are best placed to provide flexible, cost-effective support for your production needs. The strength of our nationwide network will save you planning time while our producers have the ability to quickly realize your brief and negotiate your needs.’
23.06.2021 show complete article
British soccer player Marcus Rashford, recent recipient of the MBE (The Most Excellent Order of the British Empire) and native of Manchester, is under contract with Manchester United. Off the pitch, he is also known for his social commitment to children in need in the UK, for which he received an honorary doctorate from the University of Manchester in July 2020 as the youngest person ever at the age of only 22. Marcus, who grew up under difficult conditions himself, advocated for children to continue to receive meals at their school during the summer vacation.
In a letter to all Members of Parliament and a petition, which was signed by half a million British citizens, he demanded that meals continue to be provided even after summer vacation in the UK for the duration of the COVID-19 pandemic. In fall, the British government under Boris Johnson ultimately extended the validity of meal coupons offered during summer vacation through 2021, partly due to additional pressure from the pubic and the media.
The aid program, which is valued at around 170 million pounds (approx. 189 mill. euros), has benefitted 1.7 million children. In October 2020, Marcus Rashford was therefore appointed by Queen Elisabeth II as a Member of the Order of the British Empire.
In November 2020, LS PRODUCTIONS produced for the cooperation between BURBERRY and Marcus Rashford for the benefit of their Youth Centre Charity project.
Burberry tells us : “In this time of giving, we would like to give the young generation something. Which is why we are donating to youth aid programs worldwide in order to support those who are shaping our future. At the same time, we would like to call upon our community with our TikTok initiative #DanceAndDonate to perform the dance in our video and contribute a donation themselves.
We are extremely pleased to announce our cooperation with Markus Rashford MBE on this campaign. At the heart of our partnership is his work, with which he supports young people in the UK and represents our commitment to the community and exceptional dedication. Like Thomas Burberry, he too is a pioneer – an inventor, freethinker and leader, who uses his success to give back to society and support the next generation.
The youth of today is shaping the present of tomorrow. This is why we support youth organizations around the world and are bringing the Burberry community together with people who are working toward a better future.”
GoSee : burberry.com & GoWatch Feeding Britain’s Children youtube.com
DOP Joe Gainsborough
STYLING James Campbell
CELEBRITY Marcus Rashford MBE
PHOTOGRAPHER Adama Jalloh
PRODUCTION SERVICE LS PRODUCTIONS
20.05.2021 show complete article