GoSee CREATIVES TO WATCH : ARKET presents the F/W Winter 2024 Lookbook and celebrates the beauty of the mundane - with art direction by Lucía García Rey
Creative Director & Art Director Lucía García Rey presents us the new ARKET looks for Fall/Winter – which were photographed by Pamela Dimitrov & Deo Suveera. With Spanish roots, the creative worked for Inditex as well as Bimba y Lola, then moved to Sweden where she was first in charge of all things visual for MONKI as creative lead and worked as art director for Arket, which she continues to do. As a freelance CD/AD, she works for clients today such as ARKET, ZARA, TEKLA, H&M, ROWSE, Pull&Bear, The Campamento, & Other Stories, to name just a few. Her visual language is marked by Nordic clarity and a subtle elegance. We now present you the ARKET F/W 2024 Lookbook on GoSee.
Lucía tells GoSee : “The campaign is a lookbook, the goal of which is to present the quality, designs, fabrics, and all elements of the collection. Since the focus is mainly on the products, we wanted to keep the photos clean and understated, and let the clothing play the lead role. At the same time, it was... more
CREDITS
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Production Hello Production
Art Director Lucia Garcia Rey
Copywriter Rocio Garrido Rus
Styling TEKLA KNAUST c/o New Blood Agency
Hair Martina Senke
Make-up Martina Senke
Set Design Emilie Florin
Model Ashley Radjarame & Teun
Casting Alexandra Sandberg
Photographer Pamela Dimitrov & Deo Suveera
PROJECT MANAGER Linea Ringström
SOURCE : GoSee FASHION
