LÜRZER'S ARCHIVE is planning a report on the future of creativity in automotive marketing : "With the reboot of Lürzer’s Archive we launch the first of a series of special reports to look at key changing areas of creative communications: Automotive is the first." 30+ Inspiring creative works will be covered, showing key trends in the rapidly evolving creativity of automotive advertising. Trendsetting work from the past decade or so, combined with key insights into directional work of today. Targeted for wide readership and essential to anybody working within automotive creativity or pitching to create in this area.

The report will follow the Lürzer’s Archive style – visually led, with credits – and include a substantial original report with key trends summary. The participation opportunity: 32-page special will be bound into issue 1/22 as well as being run on separately, marketed and sold beyond the initial period of the issue. It will also be available to view digitally. There are limited pages available to advertisers within the report – no more than 20, a mixture of DPS and single pages.

There will be global distribution of the report, across both International and US editions. The special will be also separately bound and sold in the Lürzer Archive online shop and with VIP distribution. Page rates: full page €1,300 / DPS €2,400.

Page rates : full page €1,300 / DPS €2,400 - Deadline : 28 FEB 2022.