News // 45 News by Lunik
Telecommunications provider Sunrise is launching its new employer branding campaign "Challengers Wanted," developed by Sir Mary in Zurich. The message: They're looking for people who challenge structures and take responsibility.
Photographer and DOP Tian STÖHR c/o UPFRONT implemented the concept in the LED Cave Berlin – including specially developed AI-generated backgrounds. The result is a visually striking campaign that positions Sunrise as a future-oriented employer.
The campaign was produced by LUNIK, and the PROTOKOLL GROUP handled creative retouching.
"The job market is competitive, and it's a challenge for many companies to attract the best talent long-term," says Paul Hammelmann, Head of Talent Attraction at Sunrise.
The campaign encompasses digital channels, social media, and internal measures for existing employees. It is complemented by a content series with blog posts and videos that provide authentic insights into everyday work at Sunrise.
TEAM
DOP TIAN Stöhr c/o UPFRONT Photo & Film GmbH
Production Lunik
Advertising Agency Sir Mary
Creative Director Adrian Merz, Katrin Espelage
Art Director Torben Cording
Copywriter Michael Messer
Post Production Protokoll.Group
Styling Paul Maximilian Schlosser
Hair & Make-up Julia Barde
21.08.2025
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'Challengers Wanted' - the employer branding campaign for SUNRISE COMMUNICATIONS by photographer & DOP TIAN Stöhr c/o UPFRONT
Sunrise has launched its new employer branding campaign "Challengers Wanted", developed by Zurich-based agency Sir Mary. The message is clear: the company is looking for doers—people who question the status quo and take ownership.
Photographer and DOP Tian STÖHR c/o UPFRONT brought the concept to life at the LED Cave in Berlin, incorporating custom AI-generated backgrounds he created himself. The result is a visually distinctive campaign that positions Sunrise as a forward-thinking employer. It was produced by LUNIK and the PROTOKOLL GROUP took care of the creative retouch.
The campaign spans digital channels, social media, and internal initiatives targeting current employees. It is complemented by a content series featuring blog posts and videos that offer authentic insights into everyday work life at Sunrise.
17.07.2025
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Meet BUBIG in 2025 at his booth at UPDATE-25-BERLIN
Also this year, the BUBIG can be met at UPDATE.Salon on May 16 at the Telegraphenamt Berlin. What will the team come up with this year? Stay tuned .... !
The BUBIG - Federal Association for Visual Design currently represents more than 30 agencies and production companies with their long-standing experience in the fields of photography, film, illustration, animation, and production for photo and motion pictures. The association is constantly and sustainably growing and has opened up to new industries such as artist management and post-production.
The requirements for agencies and productions have changed in recent years. Today, agents handle contract negotiations as well as productions for the artists they represent. To embrace these new challenges and offer clients the best expertise, BUBIG has now been joined by renowned production companies.
GoSee : bubig.net
16.04.2025
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