BUBIG e.V. is the voice of agencies for artist management as well as photographer representation in the German-speaking world. Among its members are renowned representations and service production companies alongside location agencies and film production companies.

“We are delighted to now announce two new members of the association: Prinz Productions, an international service production company for photo and film based in Cape Town and Lisbon, as well as Tatjana Bilger from Soothing Shade.” says Tobias Bosch, Bubig board spokesman.

Inga Glimsche makes the board quartet complete. At Hamburg-based boutique agency Monday in May, she works as an agent for photographers. Together with Tobias Bosch as the board spokesman, as well as the two board members from the area of production, Andreas Krogmann and Arne Weingart, they reflect the different orientations of BUBIG’s member agencies. All board members work on a voluntary basis.

Kai Tietz is since 2024 the first official honorary member of the Bubig association, and after 20 years of active membership, Kai is retiring. He served previously as voluntary board member for R.F.I.,, today’s BUBIG.

Last but not least : For the second time now already, the Bubig association has participated in our UPDATE Salon with its own booth.

GoSee : soothingshade.com & prinzproductions.com
 
16.09.2024 show complete article

Ariat was founded as ‘The New Breed of Boot’. Because the equestrian and outdoor brand from California was the first to integrate athletic footwear technology into boots for equestrian athletes.

For ARIAT, Anthony Kurtz photographed the new 2024 campaign, for which he was actively supported by LUNIK. Today, the ARIAT product team builds innovative and award-winning performance products for all types of outdoor and work environments. We have the behind-the-scenes video for you on GoSee.



The company ARIAT, founded in 1993 by the Stanford Business School classmates Beth Cross and Pam Parker, was named after Secretariat, the legendary race horse and winner of the Triple Crown in 1973. His heart was almost three times that of an average thoroughbred. Secretariat is widely considered the greatest racehorse of all time. 

While the two founders were working as consultants of Reebok for the firm Bain & Company, they saw an opportunity to apply athletic shoe technology to riding boots. And their sucess has proven them right: Since 2020, Ariat is considered the largest equestrian footwear and apparel company in the world.

GoSee : ariat.com
 
04.09.2024 show complete article

The dual vocational training system is the most common form of vocational education in Germany. It combines on-the-job vocational training with theoretical courses of study at a vocational school.

The cross-media campaign ‘Die Duale’ was photographed by DARIUS RAMAZANI for the agency Neues Handeln on commission for Germany’s Federal Ministry of Education and Research (BMBF).

The campaign showcases the dual vocational training system as an attractive form of education offering great potential for the future. The range of services consisted of photographing motifs for the ad, media placement and social media. Specific claims and motifs address the two separate target groups of potential apprentices as well as their parents and the social environment of young people during career orientation.

“The dual vocational training system is a successful way to start a career. With more than 300 recognized occupations that require vocational training in Germany, the dual system covers all areas of interest for young people with talents of any kind.” BMBF.

The campaign underscores the importance of well-trained and educated specialists for society in order to meet challenges such as the energy transition and digitalization.

In Germany, the dual vocational training system formally emerged after the passage of the Vocational Training Act of 1969 and is standardized across the country and all industries. Its historical predecessors include the guilds of the middle ages founded in places of trade in 12th century Germany. The guilds established the principle of learning from a master craftsman of a company and in cooperation with experienced co-workers.

“By beginning an education within the dual vocational system, young people are making a good decision for their future. Vocational training today is innovative, international and flexible. Excellently trained, qualified personnel have outstanding career opportunities and are urgently needed to master the energy transition and digitalization.” Bettina Stark-Watzinger, Federal Ministry of Education and Research.

Why the campaign is so important at this particular time is certainly owed to the lack of interest to some extent in apprentice positions within the dual system, which was documented in a fact sheet by the Federal Ministry of Economic Affairs and Climate Protection in 2022. According to which the number of new apprenticeship contracts had sunken by 146,400 from 2008 (616,300) until 2022 (469.900). 63,200 registered apprenticeship positions were not occupied in 2021, and 24,600 applicants did not find a position that same year. 

The campaign was produced by Lunik.

GoSee : die-duale.de
 
03.06.2024 show complete article