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News // 7 News by Magnus Winter

MAGNUS WINTER ‘Not Normal, But Original’ – VITA COLA celebrates unique individuality with a new campaign and cinema ad

Who says what’s normal anyway? And who says that normal is good or even better for that matter? Since June 2022, the somewhat different kind of Cola brand is making a fresh start with a new product design and confident campaign. ‘Not Normal, But Original’ – based on the new campaign claim, photographer and director Magnus Winter realized several campaign motifs and a cinema ad in cooperation with the agency Werk3.

VITA COLA, the largest cola brand originally from Germany, confidently underscores its unique individuality with this campaign. ‘Not Normal, But Original’ expresses the heart of the brand in a nutshell, according to brand spokesman Paul K. Korn : “Our original product, the VITA COLA Original with a splash of lemon, has always been different than conventional colas, indeed a true original. Which is why the brand authentically stands for being uncompromisingly unique, open-minded, and positive. We are just as proud of being different as our customers. Rightly so : We have stood our ground among colas and soft drinks as the No. 1 in Thuringia and No. 2 in Eastern Germany.”

Based on the new claim and enhanced brand image, VITA COLA’s lead agency Werk3 from Rostock has developed a 360-degree campaign for all communication channels. All visuals, audio, video and social media activities are consistently focused on the attitude towards life of young people.
08.08.2022 show complete article

 

DANCING THROUGH THE CITY. MAGNUS WINTER produces the video ‘Le Gang’ including stills with a cheerful cast on a short trip to Copenhagen

On a short trip to Copenhagen, director and photographer MAGNUS WINTER captured the vibes and positive energy of the city in a short video and stills. Posing for his camera were Maty, Kristian and Mikkel, three energetic characters, who inspired everyone around them to dance in the streets with their contagious good mood. We present you the project here on GoSee, and further films are available directly on his website.
25.03.2021 show complete article

 

MAGNUS WINTER produces an atmospheric photo series with the BMW 4 Coupé plus two spherical films in the wide-open landscape of Germany’s Alpine foothills – which can be seen as a director’s cut on GoSee

For BMW, photographer and director MAGNUS WINTER was booked to go on a road trip with two new BMW 4 Series Coupés and capture the vehicle in a film and stills. The choice of destination was quite limited this winter and ended literally at the country border. Which is why it took him to the wide-open landscape of Germany’s Alpine foothills, where he unexpectedly found beautiful spots – inspiring him to create an atmospheric photo series and two spherical films with the sport coupé. And we have director’s cut for you here.

Provocative, individual, edgy : With its unmistakeable exterior design, the BMW 4 Series Coupé manifests itself as a rebellious individualist. The distinctive front with the unique BMW double kidney grille emphasizes maximum independence and symbolizes the expressive appearance of the new sport Coupé.
23.02.2021 show complete article