A Perfect Match : Gybow’s Lighting System, MAGROUND’s Extensive Location Library, Recom Retouch & photographer Alex Bernstein

MAGROUND’s unparalleled global archive of over one million high-resolution backplates and HDR domes aligns seamlessly with Gybow’s cutting-edge lighting system, offering a new level of realism and flexibility in automotive photography.

California-based photographer Alex Bernstein demonstrated this innovative approach in a series of striking images featuring the Aston Martin SUV.

Postproduction and magic retouch by Recom Farmhouse NY.

 
04.03.2025 show complete article

MAGROUND : Revolutionize Automotive Content Creation with MA-AI

Introducing the MA-AI Tool—an innovation from MAGROUND designed to create automotive marketing visuals fast. With MA-AI, users can generate copyright-safe backplates and automotive visuals based on MAGROUND’s expertly trained AI models, delivering unparalleled creative flexibility for content production.

Here’s what makes MA-AI a game-changer : Generate Backplates: Create stunning locations and hundreds of variations and download generated visuals in up to 6K resolution—perfect for adding 3D cars via your classic CGI workflow.

Combine Cars & Locations : The MA-AI tool is the first to combine Location-AI-Models with Car-AI Models, allowing you to generate fully integrated automotive visuals with the car already in the scene.

This innovative approach simplifies the production of high-quality automotive visuals, making it easier than ever to scale content creation for social media and multi-market campaigns with incredible speed and efficiency.

Want to customize MA-AI to fit your specific needs? Get in touch with us to learn how you can integrate your vehicle models into an individual MA-AI workflow. The future of automotive marketing visuals is here.

 
05.02.2025 show complete article

‘Visualizing the Future’ - the KIA EV3 campaign by MAGROUND

The KIA EV3 represents the future of electric mobility, a futuristic appeal emphasized in every aspect of the campaign visuals. At the heart of this project is the desire to seamlessly integrate the vehicle into an environment that underscores its forward-thinking design. MAGROUND’s images were the perfect match, enabling the vehicle to stand out while enhancing the overall mood.

The KIA EV3 campaign is an example of how MAGROUND’s premium image assets can transform automotive marketing. Whether you’re working on a vehicle launch, campaign visuals, or 3D renderings, MAGROUND’s backplates and HDR domes provide the perfect foundation to showcase your project.
31.10.2024 show complete article