"Lisbon's hills were the ultimate testing ground. A fantastic project for Puma Running, shooting some of the latest additions to the NITRO family: the Deviate and ForeverRun. A huge thank you to the whole team at Puma and our brilliant crew for keeping the energy high from start to finish!" FALCA, production company, Barcelona.

We have the motifs from photographer Elliott Willcox for you on gosee.news.

Elliott is represented by the agency MAKING PICTURES.


TEAM
Global Creative Director Brand Marketing: Andy Alvarez
Senior Art Director: Brittany Bianchi
Art Director: Ben Weingart
Senior Manager Global Run/Train Integrated Marketing: Sean Cornell
Manager Global Run Marketing: Kate Johnson
Lifestyle Trade Marketing Manager: Anna Rothman
Teamhead Content Producer: Minnie Tran
Senior Content Producer: Brenna Bourie
Photographer: Elliott Willcox
Photo Assistant: Jared Price
Videographer: Samuel White
Focus Puller: Alex Rawson
Executive Producer: Ignasi Vargas
Producer: Bruno Gil
Prodution Manager: João Rodrigues
Production Manager: Andrea Gilirribo
Production Manager: Niall Gallagher
Location Manager: Diogo Candeias
1st Local AD: Vasco Sança
Driver: Teresa Mata
Driver: Antonio Horta
Driver: Vitor Serra
Driver: Margarida Marques
Scouting: José Aragão
Light Assistant: Hugo Silva
DIGI: Pep Bestard
1st AC: Alex Rawson
2nd AC: Fabio Guerreiro
Data Wrangler: Tiago Nobrega
Gaffer: Pedro Nair
Wardrobe Stylist: Paloma Faba
Wardrobe assistant: Maria Falé
Makeup/Hair: Inês Malaquias

 
14.04.2026 show complete article

Summer and ice cream have always gone hand in hand. And when it's summer – you decide. Tom van Schelven photographed the campaign shown here on gosee.news for the British market leader WALLS'S.

Retouched Studios handled post-production.

Wall's occupies a prominent position in the global ice cream market. Two of its brands – Cornetto and Magnum – are among the top ten worldwide. Under the Heartbrand logo, the company produces 40 different brands in 52 countries.

Wall's : "Ice Cream = Happiness. It's science. People have long wondered why it is, that when we eat ice cream, we feel a sense of happiness and pleasure. Whether it's a celebration among a group of friends or a family get together, ice cream can turn an average moment to something great.

In 2013, the mystery was solved by UK researchers who analyzed how eating ice cream may increase feelings of contentment and well-being. Over a two-day period, participants were offered the choice of a Cornetto Classico ice cream or Cornetto Strawberry ice cream and asked to complete a gratitude journal.

The activity was repeated, individually and in groups, with and without ice cream – with all participants asked to write three things that they were grateful for.

The team discovered that there was a significant link between ice cream and happiness found that any combination of the gratefulness activity and eating ice cream (together or alone) led to increased positive affect feelings."

Source: Linley, P. A., Dovey, H., de Bruin, E., Transler, C., Wilkinson, J., Maltby, J., & Hurling, R. (2013). Two simple, brief, naturalistic activities and their impact on positive affect: feeling grateful and eating ice cream. Psychology of Well-Being: Theory, Research and Practice, 3(1), 6.

GoSee : wallsicecream.com

 
14.10.2025 show complete article

17.09.2025 show complete article