'Your trip - Our pleasure.' - To kick off the travel season, a new image campaign is taking off at Vienna Airport: “A Viennese Getaway” marks the beginning of a brand initiative by Heinemann Austria that aims to give Vienna Duty Free a distinct regional identity under the slogan “Your trip, our pleasure.”

This eye-catching campaign harmoniously blends Viennese charm with an international design aesthetic. The styling was developed by Making Of, under the direction of Martina Cerny. Photography by Clemens Schneider.

The campaign can be seen on large-scale billboards, digital video screens, magazines, and swing cards – right in the heart of Vienna Airport. Creative direction was led by Florian Kowatz, who joined the Traktor team earlier this year.