News // 76 News by Marc Trautmann
Transportation photographer MARC TRAUTMANN had the pleasure of photographing the new TOYOTA Hilux 2024 in Portugal. More precisely, near Lisbon and Sintra, the former summer residence of the kings of Portugal.
“A great team experience with a lovely crew from Portugal and the UK. Dry Germans on a trip with warm hearted Portuguese, a calm Swiss and cool Brits. A perfect Ayurvedic long drink!” said Marc Trautmann with a wink to GoSee.News.
“The Hilux Comfort is your strong companion in all situations. Whether off-road or on the construction site - whether with an individual loading area or as a towing vehicle: with the Hilux Comfort you can master any task,” says Toyota about the pick-up.
In the pick-up class, the Toyota Hilux is definitely one of the more affordable entry-level models. The basic version of the model is available from Toyota from a price of just over 28,000 euros.
GoSee : toyota.com
26.11.2024
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For his latest project with the BMW M4, shot in Cape Town, MARC TRAUTMANN showcases his modern take on the M Coupe series for GoSee. Now, we present the film to you. The car combines perfect aesthetics with the typical M-sport performance, enhanced by cutting-edge motorsport technologies. Alongside the car, model Mitchell Akat adds an intense attitude to the scene, bringing even more energy to the visuals. The model is currently featured in the Balmain x The Lion King 2024 campaign. The creative direction for the fashion approach was led by Chrisna De Bruyn, Creative Director, Stylist, and Founder of Africaisnow Magazine. She chose fashion by Rick Owens for this project. The production was handled by Executive Producer Daniel Siegler.
MARC TRAUTMANN is an internationally renowned automotive photographer, known for his unique vehicle portrayals blended with elements of fashion and lifestyle. With his artistic vision, he has earned a prominent place in the automotive photography world, bringing the aesthetics and design of cars to life in innovative ways. His photographic style he describes as “something composed, graphic.” It is more about design than direct emotion. “I tend to take a step back to create a more graphic setting. People are always part of a larger picture.”
Early inspirations came from fashion magazines, and as a young photographer, he worked as an assistant to Annie Leibovitz. Today, he draws much of his inspiration from films—not so much for their critical acclaim, but for their stylistic choices and visual compositions. “Even if the storyline is weak, but the images are strong, for me, that’s a good film.” This led him to explore moving images, and in recent years, Trautmann has worked on several commercials and videos where he also acted as cinematographer.
Another creative tool in Trautmann’s photographic arsenal is CGI. With this, he can create visual worlds that would be difficult to achieve in reality. “With CGI, you can bring together things in an image that would be hard to merge in real life.” For him, photography has evolved beyond just capturing a good shot. “The photographer becomes the director, the filmmaker.”
CREDITS
Production @littlebigglobal
Drone and DP @bigbird_cinematography @jonno_searle @nicole__henning
Executive producer @dpsiegler
Styling: @chrisnadebruyn @ulricaknutsdotter
Make up: @makaira_mua
Model: @mitchellakat
Postproduction stills: @felix.schoeppner
15.11.2024
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The VOLKSWAGEN TAYRON waits patiently on the beach while you ride the wave..... The new Tayron is both developed and built in Wolfsburg - and is looking forward to discovering the world with you. It complements the Volkswagen SUV family and impresses with its smart details and sporty design.
Marc Trautmann photographed the Tayron on the beach. He was commissioned to do this by the DDB agency. IMAGE NATION was responsible for the production.
From the striking front to the door panels in body color and the four different and optional 20-inch alloy wheels - the Tayron knows how to seduce. And let's not even talk about its space: “In the new Tayron, it is possible to adapt the second row of seats to suit your circumstances. As a five-seater with up to 885 liters of space for your luggage, as an eHybrid - also for up to five people and 705 liters of space in the trunk - or for seven people with a trunk capacity of 850 liters. What's more, you can fold down all the seats to create an almost flat load floor - the optional original cargo elements prevent the load from shifting when you need the entire load compartment volume.” we quote VOLKSWAGEN.
Image Nation, based in Barcelona, Spain, is a multilingual production company specializing in still photography and film shoots.
CREDITS
IMAGE NATION S.L. for Volkswagen Tayron
Production Image Nation S.L.
Advertising Agency DDB
Photographer Marc Trautmann
12.11.2024
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