News // 13 News by Marc Trautmann
‘Full of opportunities for the future’ : SPOTICAR, the European market leader for previously owned internal combustion engines, hybrid and electric vehicles is underscoring its role as a major player in the shift of drive systems toward electric vehicles with its new international media campaign in cooperation with CONTINENTAL PRODUCTIONS.
With the video spot by director Julian Acosta and display visuals by GoSee Member MARC TRAUTMANN c/o CONTIART, the multi-brand label of previously owned vehicles is advertising both its status as the leading supplier of used cars and the type of consumers who decide to buy vehicles like these. Buying a vehicle from the Spoticar network means making a sustainable choice, while also thinking about the planet.
The campaign was launched on the main television channels and across main social networks in France. It will also be online this month in Germany, Spain, Italy and Portugal followed by Belgium and Poland in April.
GoSee continentalproductions.com & contiart.com & marctrautmann.com
22.03.2023
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MARC TRAUTMANN photographed the new Bentley Flying Spur and Continental GT Speed against a magnificent backdrop in the Swiss Alps.
With the Continental GT Speed, BENTLEY has pushed performance to the limit, resulting in the most powerful grand tourer the company has ever built. This extreme engine power, however, goes uncompromisingly hand in hand with comfort and luxury. Throughout the entire vehicle, you will see evidence of exquisite craftsmanship alongside the stylish appearance inspired by motorsports for which Bentley is famous.
The Continental GT Speed has a sleek sporty look thanks to a number of unique details on its eye-catching exterior. This includes a Speed emblem and a dark-tint front grill combined with dark-tint front and tail lights, plus stunning 22” wheels – to give the car a real presence on the street.
GoSee : bentleymotors.com & marctrautmann.com
17.10.2022
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Puristic, sporty, timeless : expressive strengths that literally permeate the PORSCHE TAYCAN – MARC TRAUTMANN presents us his PORSCHE TAYCAN design study as a photography and CGI project. “This project is a study about visuals targeting the emerging Asian and Middle Eastern markets with a new visual language,” Marc tells GoSee. The architecture was taken care of by Nikolaus Türk and Zsolt Szeibert (beyond visual arts, Hamburg) with post by GoSee Member ZOOT.
Marc describes his visual language himself as “something composed, graphical.” It has more to do with design than emotion at first glance. “When in doubt, I tend to take a step back to get a more graphical setting.” Drawing inspiration once from fashion magazines, today Marc Trautman is inspired more by films. His attention is much more focused on stylistics, and composition of the image. Created over the past few years were several videos and commercials which photographer Marc Trautmann realized as a cameraman. A further tool of his photographic work is CGI. “Things can be brought together in an image using CGI which are difficult to combine in reality.” With all of these facets, photography for Marc Trautmann is so much more today than delivering a good photo. “The photographer becomes a director.”
07.02.2022
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