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On commission for KFW IPEX Bank and in cooperation with Personalwerk, an agency specialized in human resources marketing, MARCUS PHILIPP SAUER and his team took it to Frankfurt and the headquarters of KFW, where IPEX is also based, for the second time now. They photographed together with the employees selected in the company’s own office space to ensure utmost authenticity.
The rooms were aligned to the light so they would perfectly match the backplates afterwards. The photos were then combined at Dock2 in Hamburg and visually adjusted. The result: captivating scenes with unconventional perspectives.
Following successful campaigns for KFW and KFW IPEX, the campaign in Cologne for the last branch – the KFW DEG Department – was realized in the same style.
GoSee : marcussauer.com