Matthew Jones
Atlanta, Los Angeles
ABOUT
Matthew Jones is an award-winning, experimental automotive and fashion photographer based in Atlanta, Georgia and Los Angeles.
CLIENTS
Audi, Cooper & Thief, Bridgestone, Electronic Arts, Firestone Tires, Harley-Davidson, Hudson Rouge, Hyundai, Infiniti, Iron & Air, Jiffy Lube, Lincoln, Lexus USA, Scion Racing, RazorFish, United States Marine Corps, Mello Yello, Men's Journal, Mercedes Benz USA, MotorTrend, Ramp Magazine, Shell Oil, Triumph Motorcycles, TBWA Worldwide, Vitamin Water, Whiskey Grade, Yamaha Motor Europe
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RECENT POSTS of Matthew Jones, SORTED BY DATE
MATTHEW JONES was commissioned by the advertising agency Serviceplan for the new HYUNDAI Inster campaign for the European market. Matthews Jones brought the typical mix of unbridled energy and unmistakable style to the launch campaign. And yes, the pixel look is entirely intentional.
"With a creative approach that combined antiquated lenses, EQ, and close collaboration with the recom team to perfect the finesse and finish, the final images deliver a strikingly progressive vision for the youthful platform." Matthew Jones, Transportation Photographer and Director.
The result captures the bold design and modern spirit of the Inster while adding a layer of depth that feels both fresh and authentic, skilfully translating the question (and campaign slogan) "Are you in?!" into images.
With its attractive entry-level price starting at 23,900 euros, the Hyundai Inster makes electric mobility affordable for new target groups. The new small car sets standards in terms of standard equipment,... more
