News // 36 News by Matthew Jones
MATTHEW JONES was commissioned by the advertising agency Serviceplan for the new HYUNDAI Inster campaign for the European market. Matthews Jones brought the typical mix of unbridled energy and unmistakable style to the launch campaign. And yes, the pixel look is entirely intentional.
"With a creative approach that combined antiquated lenses, EQ, and close collaboration with the recom team to perfect the finesse and finish, the final images deliver a strikingly progressive vision for the youthful platform." Matthew Jones, Transportation Photographer and Director.
The result captures the bold design and modern spirit of the Inster while adding a layer of depth that feels both fresh and authentic, skilfully translating the question (and campaign slogan) "Are you in?!" into images.
With its attractive entry-level price starting at 23,900 euros, the Hyundai Inster makes electric mobility affordable for new target groups. The new small car sets standards in terms of standard equipment, modern technology, flexible space and range.
"South Korea has become a trendsetter in many areas. K-Pop, K-Food, K-Beauty are popular with the so-called Gen Z and are enjoying rapidly increasing popularity. This development is also reflected in mobility. Hyundai has developed enormously in the areas of technology and design in recent years - with a clear focus on electromobility. The best example is our new Hyundai INSTER..." Christina Herzog, Director of Marketing and PR at Hyundai Motor Germany
The aim of the high-reach and memorable campaign is to generate awareness for the new model in the segment of fully electric small cars, which was previously not occupied by the South Korean brand.
The post-production was supervised by gosee.news PREMIUM Member RECOM GROUP, and the production was supervised by HOTELREBEL.
08.03.2025
show complete article
Introducing the HYUNDAI INSTER – the latest member of Hyundai's electric vehicle family, and an absolute marvel of space efficiency. Matthew JONES c/o EMEIS DEUBEL captured the versatile electric car in modern lifestyle settings. RECOM handled the creative retouching.
11.11.2024
show complete article
Emeis Deubel are thrilled to announce that photographer Matthew Jones has joined our roster.
Born in the late 80s, Matthew's artistic journey began in his youth, where he first explored the world of photography amidst the vibrant energy of skate parks and late-night car meets. His free-handed approach allows him to capture fleeting 'in-between' moments with remarkable precision, creating images that are cinematic, dark, and yet teeming with vibrant nuances.
Matthew's work exudes an authentic, unpolished charm, artfully balanced by a refined sophistication that resonates with a luxurious yet nostalgic essence. Known for pushing creative boundaries, his style seamlessly integrates progressive fashion elements, crafting campaigns that stand out while remaining true to his unique artistic voice.
His impressive client list includes renowned brands such as Acura, BMW, Coca-Cola, Lexus USA, Mercedes-Benz, and The New York Times, among others.
One of his latest campaigns was photographing Hollywood star Antonio Banderas alongside the TVC production for Antoni and their lates E-class campaign. We are very happy to share a selection of Matthew's picks.
11.11.2024
show complete article
