News // 27 News by Matthew Jones
Exclusive design and equipment features underscore the stylish and vibrant character of the premium compact models that bring color into play : The Edition ColorVision for the BMW 1 Series and BMW 2 Series Gran Coupé. MATTHEW JONES photographed the Edition BMW ColorVision for Media Monks.
Matthew tells GoSee : “For this month’s latest installment, we traveled back to sunny Barcelona to capture the all-new 2022 BMW F40 Edition ColorVision – and target a fresh generation of aficionados. Taking advantage of the Catalan capital’s bold and vibrant architecture, we photographed the new edition primarily by modifying natural light sources (besides a few playful on-camera flash frames), contrasting the talent’s oversaturated wardrobe against the sleek sheet metal to create a final look and feel that is both elevated and spirited while still remaining true to the signature sophistication for which the BMW name stands. The full series is available on matthewjonesphoto.com. Please Enjoy.”
Production was taken care of by GoSee Member FALCA.
16.08.2022 show complete article
“There’s nothing more exhilarating to me than being the lead photographer on a code-red production. From the moment of pride after being awarded the opportunity to define and develop the look of a nameplate’s new campaign, to the multitude of security on set that makes you feel like the team is part of a high-stakes, covert operation, all the way down to the red stickers enveloping everyone’s devices – all of this accumulates to provide a thrill of secrecy and excitement that is always one of the highlights of my job.
I am pleased to say that last year, I had the opportunity to lead not one, but two code-red productions for Acura via MullenLowe. After many chip-shortage delays, portfolio image approvals, and re-edits, I am beyond excited to finally present my take on Acura’s latest premium sport crossover – the 2022 RDX.” Transportation specialist MATTHEW JONES tells GoSee.NEWS.
And explains : “For this specific campaign, I wanted my personal portfolio images from the shoot to feel a bit different than the current trends of circulating automotive photography. Rather than clean, luxurious and blissful, I wanted to go in the opposite direction and create a sense of raw power, speed and abstract emotion. The images are primarily dark, gritty and often out of focus with a purposeful camera shake, resembling a film still of a high-speed chase.”
The brand Acura is used since 1986 by Japanese carmaker Honda in North America and Hong Kong for premium and sporty models. The vehicle lineup consists of Honda models, redesigned through badge engineering and technical or visual enhancement, as well as vehicle series developed for the Acura brand and exclusively sold under this label.
“Mr. Honda, the founder of Acura, built the Suzuka racetrack before he had even sold his first car. See, we learn from the tarmac. It’s called genba, and it lets us design the cars we’ve always wanted to drive.” ACURA.
The Acura RDX is an SUV and was launched on the American market in 2006 as a smaller addition to the Acura MDX. Starts at $40,600.
GoSee : acura.com & matthewjonesphoto.com
04.07.2022 show complete article
Embracing the claim ‘Define Your Own Luxury’, the Nissan premium subsidiary INFINITI presents the new eye-catching Coupé QX55. The Publicis Group commissioned MATTHEW JONES to realize the motifs of the crossover model in the luxury segment.
“Last April, I had the pleasure of working once again with the all-star team from the Publicis Group to realize the print, digital and OOH asset collections for the 22/23 Infiniti lineup.
The first installment of which was the all-new Infiniti QX55 – a platform that is bold in shadows, comfortable in the spotlight and commands attention. To accurately depict the creative’s theme of a ‘Dark Horse’, we decided to shoot in the iconic Alameda Tunnel of Los Angeles, allowing us to focus on composing the subjects within true, black shadows contrasted against blooming, architectural highlights.
Through the use of 35mm film, prime lensing and slow shutter speeds, we created a final result that not only showcases the QX55 in its natural habitat but exudes the sophistication the Infiniti name demands.”
31.05.2022 show complete article