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News // 21 News by Max von Treu

MAX VON TREU photographs the cover spread ‘Facing the Ocean’ for MR ICON at the uber-popular Casa da Chá in Porto

It was time to take a trip to the coast… The editorial ‘Facing the Ocean’ was photographed by MAX VON TREU for Mr ICON in Portugal. To be precise, at the trendsetting Casa da Chá in Porto.

The restaurant Casa de Chá da Boa Nova, built on a rocky cliff in Leça da Palmeira, is the ambitious project of star-studded Chef Rui Paula, who is dedicated, like hardly anyone else, to the modern cuisine of Portugal. 

Thanks to the creative culinary concept and quality of service, Casa de Chá da Boa Nova shines radiantly in the Michelin sky – having won its first Michelin star in 2016, followed by its second in 2019 under the direction of Chef Rui Paula.

The singularity of the building which houses the restaurant remains a paradigm of architectural insertion into an exceptional landscape. Brainchild of architectural genius Pritzker Siza Vieira, the property is one of the most emblematic works of the renowned architect. Born from rocks, hand in hand with the sea, it is designated as a national monument and can be visited upon prior arrangement through the House of Architecture.

We present you the men’s fashion spread including a film – both from the hands of Max von Treu.

GoSee : casadechadaboanova.pt & maxvontreu.com

Photographer: Max von Treu @Kathrin Hohberg
DOP: Max von Treu
Styling: Alexander Huber
H&M: Tina Hoffmann
Model: Robert @Best Models
Production: Snowberry Productions
Casting: Caroline Mauger
Digital Support: Blink Imaging
Post Production: Blink Imaging

18.04.2023 show complete article


MAX VON TREU photographs for VOGUE UKRAINE ‘Fashion Utopia: images with which you want to escape from reality’

With model Feli Rasztar, MAX VON TREU photographed the editorial ‘Fashion Utopia: images with which you want to escape from reality’ for VOGUE UKRAINE. Styling and set design came from Alexander Huber, with hair & makeup by Stefanie Mellin from Ballsaal. Digital support and post were in the hands of BLINK IMAGING, with backgrounds by Atelier Grüneberg.

“Fashion is often said to be a litmus test, a quick and precise indicator of the zeitgeist, but the modern news agenda is often so disturbing and dramatic that it makes you want to escape this reality at least in your images,” VOGUE UKRAINE tells us about the spread.

GoSee maxvontreu.com
09.12.2022 show complete article


The visionary collection ACC01 from MERCEDES-BENZ made of recycled material, developed by Acte TM and photographed by MAX VON TREU for ICON MAG at Berlin’s Telegraph Office

For ICON MAG, MAX VON TREU photographed the new MERCEDES-BENZ CAPSULE COLLECTION with model Niko c/o Tigers (styling: Alex Huber, H/M: Stefanie Mellin, post: BLINK IMAGING). The collection was developed in collaboration with Berlin-based creative studio Acte TM. Drawing from Mercedes-Benz’s extensive archives, the collection utilizes stock leftovers from various applications to develop sustainable wearable objects representative of the automaker’s signature DNA and design language.

“Its aesthetic design is oriented upon the Mercedes-Benz design philosophy ‘Sensual Purity’, or the bipolarity of emotion and intelligence. Several pieces are inspired by tried-and-tested codes of the automotive industry or from car parts, for example, ‘BIG HOOD’ – a headdress inspired by work clothes from the paint shop. And a modular bag resembling the Mercedes-Benz interior door lining,” says Mercedes-Benz.

Serving as the location for the shoot was Telegraphenamt in Berlin, the former Main Telegraph Office, the venue in which the capsule collection ActeTM x Mercedes-Benz ‘ACC01’ was presented for the first time at the ‘Mercedes-Benz Creators Night’ event during the Berlin Fashion Week. A luxury hotel will be opened here including restaurants in the heart of Berlin’s Museum Island.

GoSee maxvontreu.com & actetm.com & telegraphenamt.com
15.11.2022 show complete article