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News // 11 News by Sven Jacobsen

SVEN JACOBSEN photographs ‘To Passion’ - the new RADEBERGER PILSENER campaign for Ogilvy Frankfurt

The popular RADEBERGER PILSENER beer has received a complete facelift for the brand logo and packaging plus a new claim. The focus of the campaign is on a TV commercial, which Ogilvy realized in Dresden together with the production company Bears Calling. The stills came from SVEN JACOBSEN.

In the campaign, the brewery celebrates people who pursue their individual passion while enjoying their lives to the fullest. “The images we have chosen for our new communication capture our new brand philosophy: Do what is important to you, what gives you a personal sense of purpose and fulfillment. Do this with all your heart and the greatest passion. That’s what makes life a pleasure,” Head of Marketing Marco Domogalski tells us.

The campaign film is flanked by OOH motifs as well as measures for partners in retail and the restaurant and hospitality industry.
 
26.03.2024 show complete article

 

‘Crazy Girlfriends’ - the new personal project by photographer SVEN JACOBSEN

Photographer SVEN JACOBSEN is known for his talent for capturing emotions in photos. Young people filled with joie de vivre, captured in the moment. Oases full of joy in a turbulent world.

Take his latest work, for instance, in which we encounter model Alexandra Armina – chilling, hanging out in the kitchen, making music, … laughing, expressing herself, happy – and a little crazy.

The spread was styled by Tina Bormann.

GoSee : svenjacobsen.com
29.11.2023 show complete article

 

SVEN JACOBSEN presents a snapshot of his ‘Color Studies’, the new art project by the photographer and director on GoSee

Photographer and Director SVEN JACOBSEN (*1969) is known for capturing the authenticity of his motifs through timeless snapshots. His photography is marked by a deep appreciation of simplicity.

Here on GoSee, SVEN JACOBSEN presents his new project, on which he has been working for quite some time. They’re photos of his which he has treated with acrylic paint. “The effect of the images, in my opinion, goes from real to surreal upon applying the paints in a mélange of reality and fantasy – spawning new narratives and fantasies. At times, creating the impression that the colors indeed existed in real life,” Sven tells GoSee. The images are available for purchase and in any format.

Sven finds joy in simple things as well as in the beauty of the moment. Emotionality, lightness and authenticity are first and foremost throughout Sven’s creative process as he strives to uncover the essence of his topics, foresee imperfections, and convey a sense of truth.

Through his emotional atmospheric style, Sven’s images pay homage to a world often overlooked, yet still very present. His visual language challenges the modern-day obsession with perfection – capturing in its place the beauty of real life.

At Hatje Cantz Publishing, he published his photo book ‘Like Birds’ about the carefree time of youthful self-awareness and a summer full of adventure. His personal portrait ‘Back to Mama’ appeared at the renowned publishing house Kehrer, and his series ‘Personal Icons’ was on display at the Hamburg Congress Center as part of an XXL exhibition in the public space. It was subsequently published in a photo book by Seltmann Publishers. His works have been nominated for the Taylor Wessing Photographic Portrait Prize, and he has held exhibitions, among other places, at Circleculture (Hamburg and Berlin).

GoSee : svenjacobsen.com
 
20.11.2023 show complete article