“The First of a New Era” - Transportation specialist DAVID MAURER presents the all-electric SUV BMW IX3
The moment has finally arrived: Transportation photographer David Maurer puts the brand-new BMW iX3 in the spotlight. The photos were taken in Spain when the iX3 was still a top-secret prototype, hidden from the public eye.
"Factory security personnel were present throughout the entire shoot – a clear indication of the importance of this market launch for BMW," David Maurer tells us.
The BMW iX3, a fully electric SUV the size of an X3, is one of BMW's most important new electric vehicles – it represents the completely new generation built on the so-called "New Class" platform. With this, BMW is launching its next EV era full steam ahead into the future.
The first generation was still based on the standard X3 with its combustion engine platform. The new generation, however, was developed from the ground up as an electric vehicle. BMW unveiled the new iX3 in 2025 – making it officially the first production model built on the new "New Class" EV platform.
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CREDITS
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Client BMW
Producer Image Nation / Jean Francois Rioche
Post Production We Are Artista
Styling Mei Larrosa
Hair & Make-up Juan Cansado
Model Laura Sánchez / francinamodels.com
Model Carlos Ferra / elevendoteight.agency
Photographer David Maurer
1. Assistant Jona Schick
2. Assistant Gregor Klaus
Technicians Niccolo Faber, Stefan Burgmair, Markus Bernhard
SOURCE : David Maurer
