Created in creative collaboration between photographer Mert, CGI studio sooii and RECOM, with AI support and CGI, were visuals with virtual talent AVA. Ava is an ambassador for virtuality and opens up new collaborative possibilities for brands from the fashion and lifestyle industries.

“The AI was first ‘trained’ with AVA serving as the training model in order to outline various different layout approaches, poses and the basic visual setting via AI. From which the geometries and textures were derived for the settings, AVA’s styling + hair & makeup + expression/emotions, and finally the vehicle etc. were rendered/generated in a mix of AI and CGI,” RECOM tells us.

'Virtual talent can be used to create individual and exclusive brand and product ambassadors, who can be created and rendered or generated via AI in localized adaptations for country-specific use – whether for Asian markets, with various different outfits, styles, hair & makeup, characters.

With professionally built virtual...