News // 4 News by Miriam Lindthaler
ELASTOPLAST 'Aqua Protect Kids' campaign and MERKUR VERSICHERUNG lifestyle portraits by Miriam Lindthaler c/o UPFRONT Photo & Film
For the "Aqua Protect Kids" campaign by ELASTOPLAST, Miriam Lindthaler c/o UPFRONT Photo & Film GmbH served as both director and photographer. She was supported by DOP Tilman Edgar, with production by The Shack.
For the lifestyle campaign of MERKUR VERSICHERUNG (merkur-lifestyle.at), Miriam Lindthaler c/o UPFRONT photographed the visuals. The project was produced by Bestfriendsproduction, Tom Haslinger.
23.09.2025
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'Tennis is shit!' - Kids Fashion Editorial by Miriam LINDTHALER c/o UPFRONT for das S&CASTLE MAG
Miriam Lindthaler photographed a playful kids’ fashion editorial for SANDCASTLE Magazine, featuring a strong cast and curated looks from international labels. The styling includes pieces by Givenchy, Bobo Choses, LMDI, Gingersnaps, Jelly Mallow, Mini Rodini, Molo Shoes, Bebe Organic, Long Live The Queen, Oxox Club, Loveissue, Bellerose, and The Sunday Collective.
The series plays with classic tennis aesthetics and subverts them in its own unique way – bold, full of character, and with a charming twist.
02.07.2025
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IKEA Sleep Weeks - campaign by kids photographer Miriam LINDTHALER c/o UPFRONT for thjnk & YOTO kids campaign
Currently on display throughout Germany: The new IKEA Sleep Weeks campaign, photographed by Miriam LINDTHALER c/o UPFRONT. As an expert in home life, IKEA is also an expert in good sleep and wants to ensure everyone can sleep better. (Agency: thjnk | Creative Direction: Stephan Nürge | Art Buying: Laura Früchtenicht, Set: Kirsten Garbade | Styling: Elisabeth Egtermeyer | Post: Andreas Doria | Edit: Tobias Beul).
For the international YOTO campaign, Miriam Lindthaler playfully implemented natural kids' motifs – as always, with a special and direct connection to her young protagonists. The series was produced by The Arts Folk (Styling: Rachel Caulfield | Props Styling: Saskia Martindale | Hair & Makeup: Brooke Neilson). The Yoto Player is the only audio player for children with a programmable night light and clock, wake-up settings, its own daily podcast, family radio stations, and endless hours of free stories, music, podcasts, and sleep sounds.
25.03.2025
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