Mondlicht Studios
Stuttgart
ABOUT
CGI Studio based in Germany with an extensive automotive background, Co-Founder & employees with 15+ years experience in advertising industry, Promax Global Excellence and Promax North America Winners, Clio Entertainment Winners, 200 best digital artists in 2021, 2022, 2023 ...
...more
Multiple winners Motion Design Awards, Epic Games (Unreal Engine) certified service partner
2023 Judges at NY Advertising Awards, Vega Digital Awards, Promax North America Speakers at Maxon, Unhide School, Epic Games, .... (show less)
RECENT POSTS of Mondlicht Studios, SORTED BY DATE
FORD took the social media world by surprise with an impressive fake-OOH ad developed by the agencies [m]STUDIO and Mindshare. In the video, the Cologne Cathedral looks like it has been dipped completely into a bucket of yellow paint. And perched upon a steel platform between its two iconic spires at a dizzying height of 140 meters is a car. Suddenly, a giant banner is unfurled on the west facade, revealing the new yellow all-electric Ford Capri.
The 15-sec. clip of this scene has made quite a splash on TikTok, Instagram, and Facebook. The ad, that looks stop-you-in-your-tracks real at first glance, was brought to life through the skillful and careful combination of CGI tech and live action. To make it, MONDLICHT STUDIOS shot several spots at different times over the course of a day with professional cameras and then edited the best shot – replacing the Cologne Cathedral completely with digital imagery.
It was a joint project between Ford Germany, Mindshare Germany, [m]STUDIO GmbH –...
