News // 2 News by MYKITA Holding GmbH

featured by WILDFOX RUNNING : Advancing Design with Circular Technology - the spot for the MYKITA x EASTMAN alliance by director Harun GÜLER c/o WILDFOX RUNNING

Change is limited only by imagination … Harun GÜLER c/o WILDFOX RUNNING directed for the MYKITA x EASTMAN cooperation. Driven by more than 100 years of continuous innovation, Eastman is a global specialty materials company.

The spot advertises the innovative and resource-saving material Acetate Renew : “Cellulose acetate tow is a bio-based cellulosic fiber that is biodegradable in soil and under industrial and home composting conditions. Eastman Estron™ acetate tow is derived from wood pulp, a renewable resource from trees grown in responsibly managed forests and produced in a nearly closed-loop process where waste is either recycled, reused or sold.”

For all Acetate eyewear, MYKITA uses the sustainable material Acetate Renew. MYKITA was the first company in the eyewear industry to switch entirely to using only the sustainable Acetate Renew by Eastman for production. The high-quality material is no different from conventional acetate in terms of appearance and function. The material enables the production of eyewear with up to one third less carbon footprint compared to conventional manufacturing processes.

GoSee : mykita.comwildfoxrunning.com


CREDITS
Director Harun Güler c/o WILDFOX RUNNING
DOP Leander Ott
Client Xenia Glutz von Blotzheim & Karola Booß for MYKITA
Production Stink Films
Editing Harun Güler, Benedikt Strick
Sound Design Nikolaus Kuczewski
Music Next of Din (Nora Walchshofer & Rafael Walchshofer)
Hair & Makeup Gabrielle Theurer c/o basics berlin

16.11.2023 show complete article

 

featured by MONDAY IN MAY : Modern Madness – Kathrin LEISCH c/o SOLAR UND FOTOGRAFEN photographs eyewear from MYKITA

MYKITA stands for handcrafted prescription glasses and sunglasses made in Berlin. Moritz Krüger is the Mykita Managing Director and Creative Director of the eyewear brand known for innovative designs. At the age of 22, he founded the brand with three employees in Oldenburg. Mykita currently has stores in several big cities such as Los Angeles and Berlin. What makes them special : MYKITA’S eyewear is handcrafted in Berlin and known for unique design without the use of screws.

Kathrin LEISCH, new entry at SOLAR UND FOTOGRAFEN, photographed for the popular and innovative eyewear brand, which is meanwhile setting standards internationally with its handcrafted eye- and sunglasses.

GoSee : mykita.comsolarundfotografen.com
17.01.2022 show complete article