RECENT POSTS of PUBLICIS PARIS / Nathalie Maudet, SORTED BY DATE
The DACIA Duster is still in the fast lane. MP CURTET and their team took it up and down Spain on commission for the French agency Publicis. Their mission : produce the campaign for the new DUSTER, now in its third generation. An even tougher and more aggressive design, renowned and enhanced capabilities, both on- and off-road, paired with tried & tested efficiency – make it as versatile as ever!
Making its market debut in 2010 and revamped for the first time in 2017, the Duster has carved out quite the success story for itself thanks to its unconventional approach to the SUV segment. Over the course of its thirteen-year trajectory, the model has garnered more than 40 awards with over 2.2 million vehicles produced.
Dacia sold 493,511 vehicles (VP+VU) in the first nine months of 2023, up 16.7% on the same period in 2022. And with 154,460 vehicles sold, the Dacia Duster grew 4.1% compared to the same period the year before – holding its ground as the best-selling SUV for private...