Luxury you live in. - Conor Cunningham photographed Brazilian model Gabrielle Britez for the Le Labo Fragrances x Equinox collaboration.

The premium fitness chain Equinox and the fragrance brand Le Labo are now working together: Le Labo is the exclusive partner for grooming products in Equinox's luxury fitness clubs worldwide. In other words, the exclusive collaboration brings the renowned fragrance and skincare brand Le Labo directly into the wellness areas of the trendy sports clubs.

The products have been available in all Equinox locker rooms worldwide since March 19, 2026. Le Labo, part...

On January 1, 2026, the BMW ALPINA brand was officially re-established as an independent luxury automotive brand within the BMW Group. It now operates on a level with brands such as Rolls-Royce and BMW M. BMW ALPINA had previously developed successfully into an exclusive ultra-luxury brand in the automotive sector. After decades of close collaboration, it has now been fully integrated into the BMW Group.

Robert Rieger photographed the current stills campaign for the new BMW ALPINA brand.

The campaign highlights the brand's precise craftsmanship and masterful workmanship. It emphasizes the...

After football comes more football... Financial services provider Klarna is an official partner of the German Women's National Team (DFB) and supports the team at major tournaments. The slogan "Together. With more room to maneuver." stands for community, flexibility, and the promotion of women's football.

The Klarna x DFB Women's National Team marketing campaign was launched just in time for the UEFA Women's EURO 2025. It marked the expansion of Klarna's DFB sponsorship to include the women's team.

The campaign visuals were photographed by Krosny.

The Klarna Card was the central focus –...

For the Eucerin Hyaluron-Filler Silver Line Anti-Age Day Cream, photographer Mark Grgurich created a new beauty campaign in collaboration with creative agency Black Sheep, which developed both the campaign concept and visual direction.

The production embraces a contemporary visual language that combines the brand's scientific expertise with natural beauty and modern aesthetics. Precise lighting, authentic portraits, and a distinctive visual signature define the campaign for Eucerin's anti-aging skincare line. He also photographed the campaign for Eucerin Sun.

For Mark Grgurich, the project...

Sun, sea, nature - for the new TUI OOH campaign, Swedish photographer Andreas Johansson travelled to Greece to create a visual world filled with lightness and summer joie de vivre.

Set between turquoise waters and relaxed holiday moments, Andreas Johansson combines fashion, lifestyle and travel photography with a natural sense of authenticity. His images are driven by spontaneous situations, genuine emotion and an almost cinematic calm. Family moments by the sea, Mediterranean landscapes and atmospheric pool scenes merge into a contemporary travel fantasy.

The campaign was created for the...

Hair & Make-up Artist Carolin Jarchow was part of J.CREW’s first campaign as the official lifestyle apparel partner of U.S. Ski & Snowboard. The campaign celebrates the culture and stories of the skiing world and features six athletes from U.S. Ski & Snowboard and and Olympians.

The campaign imagery was photographed by Tom Johnson, while the commercial film was directed and shot by Sam Johnson as Director and DOP. Production was handled by PPMNEXT Film in the Austrian Alps. Creative direction was led by Chandelier Creative (CD Eva Hogan, Senior AD Silas Helm, Associate AD Rachel Kahn, Head...

For the MINI Paul Smith Edition 2025, photographer David Daub brings together two British design icons: MINI and Paul Smith. The result is a reduced and graphically refined visual world positioned between fashion, design and automotive imagery.

The new MINI Paul Smith Edition reinterprets the MINI Cooper family through the unmistakable signature of the British designer - defined by distinctive color palettes, characteristic stripes and handwritten details. At the center are individuality, optimism and the idea of a fresh start every day.

The edition is presented in Paul Smith’s curated...

For DONAU Versicherung AG Vienna Insurance Group, photographer Lara Baumberger created a campaign driven by an emotional visual language. The motifs move between intimacy and expression - moments that feel spontaneous yet precisely staged, consciously playing with perspective and proximity.

With this campaign, DONAU shifts the focus more strongly onto people - moving away from classic benefit-driven messaging towards a more contemporary, human-centered approach.

Katharina Bohm shot the atmospheric print and poster motifs for the current BAUHAUS Spring Campaign 2026. The campaign was developed by Hamburg-based creative agency Philipp und Keuntje (PUK). It marks the agency’s first major campaign for the DIY retail giant after taking over the account in 2025 from former lead agency Leo Burnett.

The central message, “Quality at a consistently good price,” launched on March 20, 2026 as a 360-degree campaign across all channels.

Creative direction came from Philipp und Keuntje (PUK), Hamburg, with the established creative duo Hannes and Philipp. The...

Photographer Katharina Bohm is responsible for the visual realization of NEFF's "Behind the Doors" campaign. The focus is on authentic kitchen scenes that offer a glimpse into the heart of the kitchen – to where everyday tasks become personal moments.

Instead of classic product staging, the campaign highlights the interplay of all the built-in appliances – from the oven and refrigerator to the dishwasher. Neff appliances appear as a natural part of the scene, subtly accompanying the creative process in the background. This results in a visual narrative that connects technology, everyday...