Advertising • 1097 News

Advertising • Bienvenue dans la cour des grands! The Montreal Olympic Park with a Summer campaign by Cécile Gariépy c/o JSR AGENCY plus a beer campaign for BELGIAN MOON on GoSee

23.07.2021 • Illustrator Cécile Gariépy from Montreal is now represented by JSR AGENCY. “She creates images that tell stories. She illustrates for various media and clients, from editorials to food packaging and advertising campaigns, plus a birthday card each year for her mom. Her work is playful with an emphasis on color, composition and character design. Apparently, Cécile is afraid of finding a monster under her bed, but other than that, it’s all good… ”

Bienvenue dans la cour des grands! Just recently, Cécile illustrated the Summer campaign for the Montreal Olympic Park and LG2MONTREAL (CDs: Geneviève Langlois, Philippe Leduc, Philippe Coulombe, photos: Jean-François Savaria).

“The Park welcomes the greatest athletes, the greatest artists, the greatest events, and it invites all its visitors – over four million per year pre-pandemic – to enter its grand playground. Our new campaign highlights how essential our facilities are to the great city of Montreal by enabling it to host and create memorable events for all visitors. More than ever, the Olympic Park has become a place where we can...

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Advertising • SPEEDO USA launches the ‘Make Waves’ campaign with swimmers Caeleb Dressel and Abbey Weitzeil, photographed by Aaron Okayama c/o ALYSSA PIZER MANAGEMENT for the Olympics in Tokyo

21.07.2021 • Aaron Okayama c/o ALYSSA PIZER MGMT photographed the eye-catching motifs with US swim stars Caeleb Dressel and Abbey Weitzeil, who will compete for the USA at the Olympic Games in Tokyo.

Swimming is among the oldest Olympic sports and promises many exciting competitions again at the 2021 Olympics. Heats will take place in pools and in the open water of the Tokyo Bay. These are also the first Olympic Games to be held after the Phelps era, but one of his former teammates is ready to try and break the megastar’s record of winning medals : His name is Caeleb Dressel. The master sprinter had six chances at gold this year. In the 50m and 100m freestyle and the 100m butterfly, he is considered the one to bet on.

“I’ve been lucky to have this view of some of the world’s fastest swimmers,” says the sport & lifestyle photographer from Los Angeles. “I pride my work in capturing authenticity. Whether it’s staged or planned, my photography feels persuasive, genuine, and aspiring. I believe my style of photography draws emotion and helps brands to resonate with consumers, and consumers to relate...

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Advertising • The new Wilson Bela CUPRA padel racket photographed by Anatol GOTTFRIED c/o SEVERIN WENDELER for 14AGENCY

21.07.2021 • True to CUPRA’S commitment to the world of padel, the automobile marque presents its latest collaboration with Wilson Sporting Goods Co. The two brands come together with the launch of a co-branded Capsule collection : the new Wilson Bela CUPRA padel racket, a padel bag and a t-shirt – photographed by Anatol GOTTFRIED c/o SEVERIN WENDELER for 14 Agency, with headquarters in Barcelona.

Fernando Belasteguín, who has ranked number one in the world for sixteen consecutive years, will use the Wilson Bela CUPRA at a number of tournaments taking place in this year’s World Padel Tour. The padel racket will go on sale at the beginning of September with a limited edition of 1,500 rackets.

“The launch and presentation of the Wilson Bela CUPRA to Fernando and fans of the sport is a sign of our commitment to the expansion of padel, the fastest growing sport in Europe,” says Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA. “CUPRA is the car brand with the largest presence in the world of padel, and we are very proud to be part of such a relevant tournament as...

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Advertising • ‘The fastest Swiss Army Knife you’ve ever ridden’ Canyon Bicycles presents the new gravel bike Grizl - photographed by Oliver VONBERG c/o DOUBLE T riding on the GRIZL GRAVEL TOUR

20.07.2021 • Canyon Bicycles has just launched its brand-new gravel bike Grizl. On the GRIZL GRAVEL TOUR, Oliver accompanied the guys and girls from CANYON RAD PACK and GRLPCK during the 150km gravel adventure tour and photographed the new carbon fiber bike.

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Advertising • BIG direkt health with a large-scale social media campaign for the 25th Anniversary of the health insurer, filmed and photographed by Bernd POSSARDT c/o DOUBLE T PHOTOGRAPHERS

20.07.2021 • With the campaign ‘Since 25 Years. BIG For You.’, the direct health insurer is celebrating its community for long years of loyalty. With the support of PIA delasocial, the project was successfully launched this July. Bernd POSSARDT c/o DOUBLE T PHOTOGRAPHERS, who works mainly as a director, photographed the campaign on set during a film shoot.

The campaign by PIA delasocial is meant to encourage users to make the most of the diverse program offered by their health insurance. In three films, which were realized in cooperation with film production company nordisch and the two directors Bernd Possardt and Jeffrey Lisk, BIG shows how important a healthy lifestyle is and how prevention, movement, sport and the right nutrition can contribute to it. Further information on the campaign is available here, and the spots including the making-of are available via DOUBLE T.

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