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ADVERTISING BOSIDENG A/W Campaign: Captured by Action & Sports Photographer Ray DEMSKI c/o UPFRONT in Los Angeles and Alaska for Gamet Studio
22.05.2025 •
Photographer Ray Demski, represented by UPFRONT, collaborated with creative agency Gamet Studio to produce Bosideng's latest Autumn/Winter campaign. The campaign was shot in the vibrant city of Los Angeles and the breathtaking Knik Glacier in Alaska. Demski's expertise in action and sports photography seamlessly translated into a dynamic fashion context, characterized by dramatic lighting, precise composition, and an acute sense of timing. The production was managed by IMC Productions.
BOSIDENG is China’s leading down apparel company and has established itself as an international player in recent years. Founded in 1976 by Gao Dekang and headquartered in Shanghai, the company operates over 7,500 retail stores across China and distributes its products in more than 70 countries, including the USA, France, and Italy.
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ADVERTISING 'Not every smile starts as a smile' - Peter FUNCH c/o EMEIS DEUBEL photographed and filmed for COLGATE commissioned by ad agency VML France
22.05.2025 •
VML's new campaign for Colgate redefines oral hygiene advertising by embracing the raw reality of parenthood and positions Colgate as a true ally. "Not Every Smile Starts as a Smile" acknowledges a common experience: kids don't like brushing their teeth. The work depicts the daily battles of tears, cries and tantrums, with Colgate there to support parents. Shot by photographer and director Peter FUNCH c/o EMEIS DEUBEL, the campaign accurately reflects the familiar chaos of so many families at brushing time.
VML's creative idea was to move away from idealized portrayals of happy families and instead showcase the real, often chaotic, moments of tears, cries and tantrums that accompany toothbrushing time.
Combining emotional storytelling with practical solutions, the campaign “Not every smile starts as a smile” addressed the UK’s oral health crisis by tackling poor brushing habits at home and in schools. It highlighted the daily struggles of parents, making the issue relatable and engaging. The campaign achieved 1.2M impressions within 24 hours, saw a +35% engagement increase from UK...
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ADVERTISING VITA campaign featuring students in their urban environments – lifestyle imagery by Matthew Joseph c/o UPFRONT
22.05.2025 •
The current VITA campaign was captured by photographer Matthew JOSEPH c o UPFRONT with a focus on international students in their urban environments. The images showcase a diverse community in modern living spaces, capturing the spirit and lifestyle of the VITA community.
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ADVERTISING 'keep what you love.' - Maik FLOEDER c/o DOUBLE T Photographers photographs the current KEEEPER campaign
21.05.2025 •
In 2024, keeeper undertook a brand refresh. The central component of this strategic direction is the new claim "keep what you love," and represents a decisive step toward becoming a consumer brand. With emotive key visuals, vibrant colors, and an appealing website, keeeper is taking a major step toward becoming a love brand.
Maik FLOEDER c/o DOUBLE T Photographers photographed the KEEEPER campaign on location in Hamburg. He was commissioned by the S/O/G advertising agency in Hamburg, Osnabrück, and Berlin.
On the topic of sustainable living with keeeper products: "By 2025, we aim to manufacture the majority of our products from environmentally friendly materials that protect not only their contents but also our planet.
And we are now taking another step by consistently aligning our brand with a resource-efficient approach to our environment: By 2025, we aim to manufacture most of our products from environmentally friendly materials that protect not only their contents but also our planet."
GoSee : keeeper.com
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ADVERTISING #teamligawest for the Lillet New Look
21.05.2025 •
For the LILLET re-design of the new bottle, a #teamligawest was once again involved : Kirsten Benoufa for the stills, the set and the textures in the teaser videos and Hivi Nekshebendi for the fashion styling in the model shoot. Concept, photography and direction came from Studio Aylin Jajeh.
GoSee : /studioaylinjajeh
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