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ADVERTISING ‘We Make Your Glasses.’ - Christian Werner photographs the FIELMANN OOH campaign for Mother Berlin, with finishing touches put on by ONE HUNDRED BERLIN

12.03.2024 • German optician Fielmann Group AG, headquartered in Hamburg, achieved an impressive market share of 53 percent with its 614 shops in Germany in 2022 and 22 percent in terms of sales.

For the executive agency Mother Berlin, Christian Wernder photographed the latest OOH campaign. Finishing touches were skillfully put on by the post production specialists from ONE HUNDRED BERLIN.


CREDITS
Production Company Berlin Westend Production GmbH
Photographer Christian Werner
Executive Producer Nicolas Schwaiger
Producer Vera Trigueros de Korff
Production Managers Joy Fischer, Mirjam Siefert, Daniel Grave
1st Assistant Arne Vossfeldt
2nd Assistant Viktor Ebell
Digital Operator JC Blaum
Casting Director Keva Legault
Stylist Kamilla Richter
Styling Assistant Valentina Mike
Fitting Assistant Laura Wulff
Hair & Makeup Artist Ischrak Nitschke
Hair & Makeup Assistants Masayuki Yuasa, Anri Omori
Set Design Ruth Bartlett
Set Design Assistant Jessica Romero

Agency Mother Berlin
Chief Creative Officer Alexander Nowak
Managing Director Amelie Schad
Account Director Kurt Mattich
Creative Director Stefan Wittemann
Production...


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ADVERTISING MICHAEL MUELLER : campaign shoot for Liechtenstein-based bank LLB and Zurich-based agency Hochspannung Kommunikation

12.03.2024 • On commission for Zurich-based agency Hochspannung Kommunikation AG, MARKUS MUELLER photographed eight motifs for the international campaign of universal bank LLB, based in Liechtenstein. It focuses on the various statements of bank customers and their real-world needs.

At the heart of the campaign is “I want a bank that …”, the beginning of a sentence leading to a wide variety of statements made by individual bank customers expressing their actual needs. For which Markus photographed four strong portraits.

Liechtensteinische Landesbank AG (LLB) was founded in 1861 and is the oldest financial institution in the Principality of Liechtenstein. The country holds the majority of shares.

The shoot was produced by Markus’s agency NEUBAUERSCHWARZ and Julia Christl from Lucky You Productions. Responsible for the film was DOP Daniel Goldhahn, with post production by Maxi de Witt.


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ADVERTISING Coliena Rentmeester photographs the MOROCCAN OIL ‘Frizz Shield’ spray campaign - with post by ONE HUNDRED BERLIN

11.03.2024 •
CREDITS
CAMPAIGN: MO Frizz Shield spray launch
PRODUCTION: HAYSTACK LLC
DOP: Willy Busfield
PHOTOGRAPHER: Coliena Rentmeester
MODELS: Sanzeda (brunette), Ocean Lewis (curly), Kiersten Doblec (redhead)
ART/CREATIVE DIRECTION: Nadia Kabra
FINISHING: ONE HUNDRED BERLIN


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ADVERTISING Get that GLOW, girl! - Frauke Fischer photographs for the beauty brand one.two.free!

07.03.2024 • one.two.free! is clean beauty face care with powerful fermented beauty ingredients for glowing & beautiful skin in three easy steps: CLEANSE, PREP & CARE.

The fruity beauty motifs in soft pastels were photographed by Berlin-based beauty expert Frauke Fischer for one.two.free!.

“We started our journey back in 2020 with our first face care products, continued in 2021 with new one.two.free! family members and now look at a face care product range of more than 20 beautiful products. To bring your glow game to the next level, we kicked off makeup at the beginning of this year and now fall in love with our new body care range.” one.two.free!

one.two.free! is a brand of the Düsseldorf-based company Ultimate Skin Aesthetics GmbH. Responsible for production was Tempomedia, and Frauke Fischer is represented by COSMOPOLA.



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ADVERTISING HAJO POLO & SPORTSWEAR - set design & prop styling by Birgit EHRLICHER c/o STILLSTARS - and meet the stills specialists from STILLSTARS at UPDATE-24-BERLIN

06.03.2024 • “Hajo POLO & SPORTSWEAR commissioned set designer and prop stylist Birgit Ehrlicher for their latest production – this beautiful catalogue.” STILLSTARS. The motifs were photographed by Holger Eckstein.

The success of hajo is founded upon the company’s clear strategy of supplying specialist shops with ready-to-wear, consumer-oriented casual clothing in the mid-price range. They are focused on the target group of stylish men in their prime who value high-quality, easy-care fashion. This strategy is spearheaded by the label’s men’s polo shirt segment, in which they are market leader in Germany according to the market research specialists from GfK, Nuremberg.

You can meet the stills specialists from STILLSTARS in person at UPDATE-24-BERLIN on 18+19 April at Telegraphenamt in Berlin.

GoSee : UPDATE.Salon


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