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FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE

Fashion

Lauren Aiello joins BIRD PRODUCTION – beauty artist behind recent MUGLER campaigns

Born in New York and now based in Paris, make-up artist Lauren Aiello has joined the roster of BIRD PRODUCTION.

Lauren Aiello’s work is defined by a distinctive aesthetic built on contrast: raw minimalism meets precise, contemporary beauty. Effortlessly balancing natural beauty with bold artistic expression, she has established herself as a sought-after creative talent for editorials, campaigns, and luxury fashion projects.

Among her recent work are the MUGLER Pre-Fall 2026 Campaign and the campaign for the SS26 collection “Stardust Aphrodite”, which also marked the visual debut of Miguel Castro Freitas as the new Creative Director of MUGLER. For the campaign, photographed by Robi Rodriguez, Lauren Aiello created the beauty looks for a new generation of MUGLER women—confident, glamorous, and charged with futuristic energy.

With her keen eye for modern beauty, strong personalities, and...

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Tuesday, June 30

Poetic Stagings Between Sea and Sculpture: Valérie Weill for LOEWE FW26

For the LOEWE Precollection FW26, set designer Valérie Weill c/o BIRD PRODUCTION created extraordinary visual worlds in which fashion, art, and object staging merge into a distinctive visual language.

The campaign combines dramatic coastal landscapes with surreal still lifes and sculptural product compositions. Characteristic of the imagery is its playful exploration of scale, materials, and unexpected juxtapositions: bags meet fruit, shoes become graphic sculptures, and everyday objects are transformed into artful compositions.

With her keen eye for form, color, and materiality, Valérie...

 

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Monday, June 29

SIMONE FAN presents the Terry Collection, photographed by Anne Menke

For California-based label SIMONE FAN, renowned lifestyle and fashion photographer Anne Menke captured the brand’s latest Terry Collection. The colorful beachside campaign celebrates the ease of summer, relaxed luxury, and the unmistakable spirit of the American West Coast.

At the heart of the collection are premium terry fabrics, transformed by designer Simone Fan into contemporary womenswear and childrenswear pieces. Soft textures, vibrant colors, and playful silhouettes combine comfort with a modern resort aesthetic. Whether worn over a swimsuit, on a stroll along the beach, or as an...

 

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'The Last Pangolin on Earth' - Douglas Irvine photographed the poetic PAOLO CARZANA campaign FS '26

Welsh fashion designer Paolo Carzana is known for his dramatic, often fairytale-like silhouettes and his exclusive use of organic, plant-dyed, or recycled materials.

The Paolo Carzana Spring/Summer 2026 collection was once again brilliantly photographed by Scottish photographer Douglas Irvine.

Paolo Carzana was born and raised in Cardiff, Wales, to an Italian father and a Welsh mother. Inspired by art books about Alexander McQueen, he discovered his passion for fashion early on. He earned his bachelor's degree from the University of Westminster in 2018 and completed his master's degree at the prestigious Central Saint Martins College in 2020. He was supported by scholarships such as the Kering Sustainability Fellowship and the LVMH Grand Prix Fellowship. He founded his own label in 2022.

A committed vegan, Paolo Carzana works exclusively with plant-based, organic, and recycled textiles....

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Wednesday, June 24

Model Valeria Chenskaya in the LuRen Cashmere SS26 campaign in cooperation with ELLE magazine - photographed by Dirk Bader

For the Spring/Summer 2026 campaign of cashmere label LuRen, Dirk Bader photographed a series of images that highlight the collection's exquisite materials and handcrafted details. Created in collaboration with ELLE, the images combine timeless elegance with a modern, minimalist visual language.

Minimalist, clean lines, and relaxed – the looks are staged against a warm color palette and amidst sculptural rock formations. The rough surfaces of the stones contrast with the soft cashmere, drawing attention to the collection's textures, silhouettes, and materiality. The atmosphere of the images...

 

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Wednesday, June 24

Italian lightness for everyone - 70seven produces photo and video campaign for tt. Bagatt F/S 2026 in Tuscany

Timeless elegance and feminine independence meet Mediterranean flair. For the Spring/Summer 2026 campaign of the shoe label tt. Bagatt, the producers from 70seven traveled to Tuscany to create photo and video content.

Munich-based photographer Kathrin Makowski was responsible for the visual style, while DOP Round Circle Film handled the video production. Styling, hair, and makeup were provided by Marcella Verweyen and Carolin Jarchow, both part of the established 70seven network.

TT. BAGATT is a premium Italian women's shoe brand, founded in 1983 in Milan, Italy, with a focus on classic...

 

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LULULEMON relies on the dynamic visual language of Di Wei

For activewear brand LULULEMON, photographer Di Wei teamed up with production company Redplus to create a campaign centered on sport, movement, and contemporary athleticism. The images capture tennis players in dynamic game situations, combining athletic performance with a modern, fashion-forward visual aesthetic. Unusual perspectives, precise lighting, and a close proximity to the action create an immediate sense of energy that draws the viewer right onto the court.

The campaign demonstrates Di Wei’s ability to portray sportswear in an authentic and contemporary way. Movement is not merely documented but deliberately used as a creative element, highlighting the connection between function, performance, and style.

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Thursday, June 18

That's Love, perfected - Jessica Alba is the star of the new GABRIEL & CO campaign, photographed and filmed by Cristina Hunter

American actress and entrepreneur Jessica Alba is the star of the "That's Love, Perfected" campaign for renowned New York jewelry house GABRIEL & CO.

Jessica Alba was photographed and filmed for the campaign by Cristian Hunter.

For the "That's Love, Perfected" brand campaign for Gabriel & Co., the family-owned jewelry company, founded in 1989, is using a celebrity as its brand ambassador for the first time.

The campaign, set against the urban backdrop of New York City, captures fleeting, authentic moments of everyday life. The goal is to position elegant fine jewelry (such as the Bujukan...

 

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Thursday, June 11

Lauren Hutton Superstar - Steven Klein photographed the new eyewear collection for Jacques Marie Mage, created in collaboration with Haider Ackermann

Lauren Hutton. The American model and film legend Lauren Hutton is the star of the creative collaboration between luxury eyewear label Jacques Marie Mage and Haider Ackermann.

Lauren was photographed for the campaign by Steven Klein under the creative direction of designer Haider Ackermann.

At over 80 years old, Lauren Hutton embodies an authentic, lived-in elegance. The images were deliberately left unretouched. This breaks with the fashion industry's obsession with youth and celebrates aging with pride - a trend often referred to as the "Greynaissance" in the fashion world.

Jacques Marie...

 

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70SEVEN x Bugatti Shoes: Campaign shoot between the Tuscan hills and the Mediterranean coast

Six months after the campaign production in Chioggia, the 70SEVEN team returned to Italy together with photographer Wilfried Wulff - this time heading to the rolling hills of Tuscany and the Mediterranean coast. Styling was created by Marcella Verweyens and hair & make-up by Carolin Jarchow, both represented by 70SEVEN.

Among the locations chosen for the new Bugatti Shoes campaign was a historic 16th-century estate that has welcomed figures such as Luigi and Paolina Bonaparte, Giacomo Puccini and Empress Catherine II of Russia throughout its history.

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Tuesday, June 9

Cut out for joy - Tim Sonntag photographed the campaign for the VIU Eyewear x Tina Bobbe collaboration

Both authentic and timeless – that's the core principle of the Swiss eyewear label VIU Eyewear, founded in 2013. VIU collections are generally designed in Switzerland under the direction of Creative Director Fabrice Aeberhard. However, the collaboration with product designer Tina Bobbe is a remarkable and equal artistic design partnership.

For this temporary special line, VIU provided the necessary infrastructure and expertise to transform Tina Bobbe's digitally conceived, sculptural designs into wearable eyewear: "Tina Bobbe doesn't think of glasses as an accessory, but as a creative...

 

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Paul Stuart SS26 - Photographed by Cristian Hunter at the Legendary Stahl House in Los Angeles

For the Spring/Summer 2026 campaign of Paul Stuart, photographer Cristian Hunter teamed up with Creative Director Nell Love to shoot at the iconic Stahl House in Los Angeles - one of the most significant landmarks of American Modernism and an enduring symbol of Mid-Century Modern architecture.

Designed by architect Pierre Koenig and made world-famous through the legendary photographs of Julius Shulman, the villa provided the perfect backdrop for the campaign of the historic New York menswear brand. Surrounded by clean architectural lines, sweeping views across Los Angeles, and California's unmistakable light, the team created a visual narrative that blends timeless elegance with contemporary ease.

One of the highlights of the production, according to Cristian Hunter, was the extraordinary atmosphere and light: "The pleasure of working once again at the iconic Stahl House - a truly...

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Thursday, June 4

Margaux Brazhnyk is the beautiful face of the NICK FOUQUET FS26 campaign - photographed by Théo Gosselin

Nick Fouquet, a native New Yorker of French descent, founded his eponymous brand in Los Angeles in 2013. The now globally renowned hat label remains headquartered in Venice, California, where Nick opened his iconic flagship store in 2014.

His clients include such luminaries as Lady Gaga, Keith Richards, Pharrell Williams, David Beckham, Madonna, Jennifer Lopez, Tom Brady, Cara Delevingne, Brad Pitt, and Justin Bieber - to name just a few.

The current NICK FOUQUET SS26 campaign was photographed by Théo Gosselin featuring model Margaux Brazhnyk.

Margux Brazhnyk, originally from Ukraine, is a...

 

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Wednesday, June 3

Redefining Classic Sportswear - Douglas Irvine photographed the ARIES ARISE X CHAMPION Capsule Collection

The Aries x Champion streetwear campaign is an exclusive, 10-piece unisex capsule collection that redefines classic American sportswear through a rebellious, boxing-inspired aesthetic. The collection combines Champion's athletic authenticity with the subversive graphic identity of London-based streetwear brand Aries.

For the Aries x Champion collaboration, Scottish photographer Douglas Irvine shot British professional boxer Harlem Eubank and British professional boxer Tiah-Mai Ayton.

“I’ve always loved vintage Champion as it carries a real sense of authenticity. This collaboration was about...

 

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