14.11.2025 •
The photo and film production company FALCA brought TED BAKER’s unmistakable British charm to the sun-drenched shores of Mallorca. Where can you shoot on the beach in February? The answer is simple - in Mallorca!
Thanks to Spain’s mild winter, the island was the perfect location for a major production in February: empty beaches, soft natural light, and a calm atmosphere that sparks creativity. Together with Bam (Chris Charlton) and the TED BAKER team, FALCA produced the brand’s latest Spring/Summer campaign - photographed by Guy Aroch, whose refined sense of light, style, and movement turned the shoot into a visual experience.
“Working with Guy was an exercise in style and high-drive,” says the FALCA team, who, alongside a talented local crew, captured that unique blend of British flair and Mediterranean ease that defines the spirit of the campaign.
Known for its playful style and timeless British elegance, TED BAKER once again combines sophistication with a touch of lightness – this time under the warm Mediterranean sun. Discover many more campaigns and projects by FALCA on their...
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14.11.2025 •
Ryan McGinley infuses movement and energy into the new LOEWE × On Fall/Winter 2025 campaign, shot on Tenerife. The result is a striking visual statement about body, rhythm, and urban freedom.
Photographed by the acclaimed American artist Ryan McGinley, the campaign features the dance company MazelFreten, directed by Bleunuit with Ash Rucker as Movement Director. Filmed at the Faculty of Fine Arts at the University of La Laguna, the campaign merges art and athleticism in bold, expressive imagery that celebrates movement across urban spaces. MazelFreten’s choreography captures the essence of being alive – a dialogue between struggle and success, expression and community, dissolving the boundaries between stage and street.
“Movement is woven within the beauty of the unpredictable. So proud to finally share the result of this incredible team effort,” says Art Director Ruben Faccini on Instagram.
At the center of the campaign is the limited-edition Cloudsolo, the first sneaker co-designed by LOEWE and On. Where Spanish craft meets Swiss engineering, a completely new design is born – a...
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10.11.2025 •
How do you transform an everyday recycling bag into a fashion statement? Creative duo Chris Tribelhorn and Petya Lova deliver the answer: through precise visual craft, stylistic elegance and a clear conceptual message. Commissioned by Ruf Lanz, the two photographers created an awareness campaign for Getränkekarton-Recycling Schweiz, supported by industry leaders Tetra Pak, SIG Combibloc and Elopak.
The campaign aims to raise nationwide awareness for beverage carton recycling in Switzerland. The creative idea: reimagine the familiar blue recycling bag as an iconic It-bag – stylish, eye-catching and authentic. The visuals are currently displayed across Switzerland and have become part of Zurich’s urban landscape.
"Shooting this campaign for Getränkekarton-Recycling Schweiz was a creative challenge I fell in love with the moment I saw the layout - how do you turn a recycling bag into something that looks like an IT-bag? I loved that this project had a purpose behind the visuals - stylish but not preachy. It’s rare to combine fashion aesthetics with sustainability in a way that feels...
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10.11.2025 •
The French brand American Vintage was founded in 2005 in the south of Marseille by Michaël Azoulay. Sun, sea, and above all, people. Whether models or 'real people' – as seen here in the spot directed by Thomas Lachambre for 'AMSTERDAM – AMERICAN VINTAGE' FW25.
'The canal sends its shimmers onto facades of brick. And amidst the ballet of bicycles, cameras click. In the heart of Amsterdam, feel inspiration abound. As emotions rise and people gather round.
This season we come again in search of gold, Both in the studio and out in streets of old. Mothers, daughters, fathers, sons meet - To pose alone or together out in the street.The portraits taken through the lens, This time have a Dutch influence.
The Fall/Winter collection made true - With volume, color and material anew. Vivid red and orange hues, meet shiny velvets and vibrant blues.
We see Amsterdam with its people flowing, And the ballet of bikes ever coming and going.' JAN RUINARD PROUCTIONS, Amsterdam.
"American Vintage is, above all, a human adventure that allows everyone to express their personality, feel empowered, and...
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04.11.2025 •
Who doesn't know her – Carolyn Murphy, the 90s supermodel who still turns heads today? Here she is, a double dose of beauty – her daughter, Dylan Bleue, beams by her side. The mother-daughter duo was photographed for WEEKEND MAX MARA by Tom Craig c/o LGA MGMT.
Carolyn Murphy has been the face of Estée Lauder for almost 25 years and consciously chose to keep her daughter Dylan out of the public eye. But given her good genes, it was probably only a matter of time before Dylan would step out of her stunning mother's shadow.
Weekend Max Mara is an offshoot of the main collection of the Italian label Max Mara. The fashion label Max Mara is one of Italy's largest textile companies and was founded in 1951 in the northern Italian province of Reggio Emilia by Achille Maramotti.
GoSee : weekendmaxmara.com
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