Model • 181 News

Model • Light and color to the world – Campbell Addy photographs Ethiopian top model Liya KEBEDE c/o ICONIC for her own fashion cooperation LEMLEM by Liya Kebede x H&M

28.04.2021 • After working seven years as a renowned model, Liya Kebede didn’t have a plan of founding a fashion label. Until she saw a way to create modern designs using traditional techniques while creating jobs in her home country at the same time. As a dedicated change maker, she didn’t hesitate for a moment.

lemlem is a label of love.” Liya Kebede

Fourteen years later, lemlem is busy enriching our lives with a collection of signature lemlem pieces – clothing marked by casual elegance which is pleasant to wear for any occasion. Her kaftans, dresses, swimwear and other feather-light essentials are made from sustainable materials such as recycled polyester, Tencel cellulosic fibers and organic linen, which feel wonderfully soft on the skin.

Today, as in the beginning, Liya Kebede’s is driven by the motivation to rethink fashion and enable positive change. H&M spoke with the ‘happenstance entrepreneur’ about hope and gentleness – and about who is currently changing the world. Photo: Campbell Addy, styling: Julia Sarr Jamois, hair: Cyndia Harvey, make-up: Ammy Drammeh and manicure: Ama Quashie....

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Model • GINZA, the new fragrance by SHISEIDO - relies for the latest campaign on the equally beautiful and ‘socially non-normative’ Elizabeth DAVISON c/o ICONIC; we have the spot and motif for you on GoSee.NEWS

28.04.2021 • Canadian beauty Elizabeth DAVISON c/o ICONIC is the face of the perfume GINZA, the latest creation from the company SHISEIDO. Cool moves and great looks, captured by London photographer and director Yvan Fabing. And the cat lover will tell you what social non-conformity is all about on Instagram.

I have no magic powers, I make my personality my magic powers.” - The oath of a Samurai, Bushido.

Constance Guisset, famous designer of the Vertigo pendant light, has designed her first flacon for Ginza. The object formed from a glass block with wave-shaped curves is pierced by a black dagger which seemingly sinks into the perfume. It is a poetic reference to the weapons of the Samurai – and is meant to remind every woman that she already bears this same primal power within her.

designer: Constance Guisset Studio
casting: Gwen Amadeus
photographer and director: Yvan Fabing
stylist: Hannes Hetta
hairstylist: Eugene Souleiman
make-up artist: Miranda Joyce
production: Erinn Octobre Guillon @ Division Global
production designer: Renaud Deschamps
production service: Magic
DOP: Jake Scott

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Model • ‘Fly me to the moon’ - model Nataliya BULYCHEVA c/o ICONIC in NUMERO France 222

28.04.2021 • Famous former Russian gymnast-come-super model Nataliya BULYCHEVA c/o ICONIC flexes her skills for the camera of Koto Bolofo. This wonderfully stylish flight of fancy was photographed for NUMERO France 222. Styling: Rebecca Bleynie, hair: Martyn Foss Calder, make-up: Houda Remita, styling assistant: Celine Gaulhiac.

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Model • For brighter days ahead – Estonian beauty Kätlin AAS and Berlin-based Qaher HARHASH, both models c/o ICONIC, in the THEORY campaign, photographed by Annemarieke van Drimmelen, styling by Ludivine Poiblanc

27.04.2021 • In 1997, American Andrew Rosen (*1957) and his Israeli-American business associate Elie Tahari (*1952) founded women’s fashion brand Theory and the company Theory LLC in New York. Rosen was in charge of business administration, and Tahari was responsible for design. Originally an American company, Theory LLC was purchased by its Japanese licensee Link International in 2003, which was then acquired in 2004 by Japanese retail group Fast Retailing. Since 2009, the corporation has owned 100% of Theory as well as the fashion brands Uniqlo and Helmut Lang.

Estonian beauty Kätlin AAS and Berlin-based Qaher HARHASH, both models c/o ICONIC, can now be seen in the THEORY Summer 2021 campaign, photographed by Annemarieke van Drimmelen, with styling by Ludivine Poiblanc. GoSee :

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Model • Model Luma GROTHE c/o ICONIC radiates ‘Pura Energia’ in the cover spread for MARIE CLAIRE Argentina April 2021, photographed by Clemens Klenk; Editor: Fernando Gomez Dossena, make-up: Hicham, hair: Nicolas Philippon, and set design: Melissa Wagolala

27.04.2021 • Luma Grothe – Brazilian model, actress and co-founder of @boieusa – is the global ambassador of L’OREAL Paris and PACO RABANNE Fragrances. We present you former Victoria’s Secret model Luma GROTHE c/o ICONIC in the cover spread for MARIE CLAIRE Argentina April 2021.

About – BOIE USA aims to make personal care more sustainable and offers hygiene products such as face and body scrubbers and fine toothbrushes. It was founded in 2015 and is headquartered in New York, New York. GoSee :

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