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'Nobody Sees Like You' – Alexandrena Parker photographs the global Zeiss Vision campaign with Jung von Matt Spree in Cape Town

The way we see the world is as individual as we are. Under the claim ‘Nobody Sees Like You’, Zeiss Vision puts this very idea of perception at the heart of its new global campaign. Shot in South Africa, the accompanying campaign visuals were photographed by Alexandrena Parker for Jung von Matt Spree, with production by Renegat Berlin.

With its global brand initiative, Zeiss Vision aims to evolve beyond its role as a B2B technology pioneer and further establish itself as an international premium consumer brand – while placing individual visual health firmly in the spotlight. The visual concept focuses on everyday situations that take on a new intensity through clear vision. Familiar moments suddenly become extraordinary, illustrating just how profoundly our individual perception shapes the way we experience the world.

“Our new global campaign for ZEISS Vision. Built to make people care...

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Thursday, September 10

‘Because We Love You’ - Tobias Schult photographs for BVG in Berlin

For the latest brand campaign by Berliner Verkehrsbetriebe (BVG), Tobias Schult photographed in Berlin. The images were created alongside the TVC shoot and are part of the latest chapter of BVG’s long-running motto, “Weil wir dich lieben” – “Because we love you.”

Together with Jung von Matt Hamburg, BVG declares Berlin the “real city of love.” With typical Berlin humour, the campaign plays with the city’s quirks, diversity and sense of community – while also taking a tongue-in-cheek swipe at the romantic image of other metropolises. A play on the word “Leder” (leather) references Berlin’s...

 

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Wednesday, September 9

'Refresh to recharge' – André Josselin photographs the Coca-Cola campaign marking its major comeback as a Bundesliga partner

Real Magic – After a ten-year hiatus, Coca-Cola returns as an official partner of the globally renowned German Bundesliga. For the start of the 2026/27 season, André Josselin photographed the campaign imagery, capturing the football fever and Coca-Cola moments found at the heart of fan life—from the journey to the match to the local football pub.

Under the slogan "Refresh to recharge – Time for a Coca-Cola," the brand will accompany fans throughout the entire season.

Football meets music here: Coca-Cola has secured the perfect musical centerpiece for its commercials and social media channels...

 

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Camelot by Antonio Citterio – Robert Rieger photographs the new sofa system for FLEXFORM

The Camelot sofa system combines comfort with structural clarity. A defining feature is the striking hollow-profile frame that supports the backrests and armrests, lending the system its distinctive identity.

Photographer Robert Rieger captured the Camelot sofa system—designed by Antonio Citterio—for FLEXFORM. His images translate the collection’s elegance into an atmospheric visual world defined by natural colors, soft light, and a keen sense of space and material.

Through a presentation that is both high-end and inviting, Robert Rieger interprets FLEXFORM’s vision of modern, informal, yet timelessly elegant living.

A gentleman of design—Antonio Citterio, born in Meda in 1950, is an internationally renowned Italian architect and industrial designer. He is considered one of the leading figures in contemporary design and a key architect of the "Made in Italy" label.

Flexform is an Italian...

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Wednesday, September 9

A Taste of Denmark – Food Photographer Lars Ranek Shoots for Stryhns

Food and still-life photographer Lars Ranek created a series for Danish client Stryhns featuring meat and seafood specialties. Air-dried ham, olives, figs, herbs and langoustines are arranged on bright surfaces in clean, graphic compositions.

The images draw on the natural colors and textures of the ingredients. Rather than elaborate food styling, Lars focuses on a few carefully selected elements and plenty of space – Mediterranean indulgence meets Scandinavian restraint. Stryhns is a long-established Danish food company offering a broad foodservice range, including charcuterie specialties...

 

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Wednesday, September 9

Dream Team – Photographer Jeroen van der Spek and Interior Stylist Cleo Scheulderman for VT Wonen Bedding

When bedding turns into a world of dreams: photographer Jeroen van der Spek and interior stylist Cleo Scheulderman teamed up once again for VT Wonen Bedding, staging the latest collection in atmospheric interiors.

Soft greens, powdery pinks and warm natural tones, flowing fabrics and sculptural furniture create spaces somewhere between an interior editorial and a private retreat. Jeroen’s natural light and serene visual language meet Cleo’s keen sense of color, materials and unexpected details. A well-established dream team that transforms bedrooms into places you long to escape to.

If you’d...

 

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Tortmann – organic baking mixes from Berlin relaunched with food photographer Claudia Gödke

For the relaunch of Tortmann, Claudia Gödke photographed a colorful new visual world for the brand’s organic baking mixes. Rather than focusing on classic product shots, the campaign captures what baking is ultimately all about: enjoying food, eating together and sharing – spontaneous, lively and seriously appetizing.

Tortmann aims to bring café-quality taste into the home, combining high-quality organic ingredients with easy preparation. The range includes Carrot Cake, Matcha Cookies, vegan and gluten-free Raspberry Lemon Cake, Strawberry Cookies and Tropical Blondies.

The redesign and packaging were created by Art Director Crystelle Bedhard: “The brief called for a more premium and unapologetically playful identity, combining a retro Scandi-pop aesthetic with bold geometric shapes and vibrant colors.” Claudia Gödke translates the brand’s new look into equally vibrant lifestyle...

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Tuesday, September 8

Revisited: Ionut Macri photographed the 'TTN Tobaco' awareness campaign

The fictional cigarette brand "TTN" stands for "Tu Tabaco Natural" (Your Natural Tobacco). The image was conceived as part of a visual storytelling campaign to dramatically and cinematically depict the unhygienic and unregulated conditions under which counterfeit cigarettes are manually produced in backyards.

Romanian photographer Ionut Macri staged these extremely detailed and dark images for an awareness campaign against illegal cigarette smuggling.

The award-winning photo series was created for an awareness campaign by Romanian Customs and Romanian authorities (in cooperation with law...

 

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Monday, September 7

More images from the international Nespresso campaign for you on gosee.news - photographed by still life specialist Maciek Miloch

Nespresso's new international campaign was created by photographer Maciek Miloch (@miloch.com) in collaboration with Publicis Groupe and production companies Hogarth and Iconoclast. GoSee has already reported on it extensively.

Here we show you more stunning images from the campaign.

Set design by Fabis Fury, art coordination by Zinnia Daybed and Leon Leyte, still life decoration by Carolina Chavarria Rodriguez, and the all-important coffee styling by Elissa Roux.

Still life specialist Maciek Miloch is represented by the agency STILLSTARS.

 

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'BERGerLEBEN' - Interior and set stylist Carline van Oel creates magic for BERGER Finest Confectionery

Berger Fine Confectionery is located in Lofer in the Salzburg region of Austria. It is known for its use of organic, fair-trade ingredients and its artfully designed, seasonal collections. The family business uniquely combines traditional confectionery craftsmanship with modern design and a strong commitment to sustainability.

The motifs shown here, themed around 'BERGerLEBEN' , are the work of interior and set stylist Carline van Oel.

In addition to the summer collection shown, the team creates changing themed collections for Christmas, Easter, and Mother's Day, always characterized by distinctive, artistic packaging design.

The company was founded on September 23, 1994, by Hubert and Christine Berger. What began as a two-person operation in a tiny, 25 m² garage in Lofer (Salzburg region) has grown into a renowned manufacturer with around 100 employees and eight of its own...

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Wednesday, September 2

ENERGY, MOVEMENT & ICONIC GREEN – Dave Kennedy photographs the global MILO campaign with PRINZ PRODUCTIONS

Basketball, bright smiles and clean, graphic sets define the visual world of the latest MILO campaign. Add plenty of sunshine and, of course, the brand’s iconic green. At the heart of the campaign are active kids, the joy of movement and the unmistakable MILO brand world.

One of the major challenges of the production was the extensive casting, handled by PRINZ PRODUCTIONS in Cape Town. A total of 21 young talents were brought together to represent the brand’s different international target markets.

“Casting was a major undertaking led by PRINZ PRODUCTIONS in Cape Town, bringing together 21...

 

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Friday, August 28

Minimalism For A New Generation - Gleb Melenberg photographs stills for 'Rouge Bunny Rouge'

Rouge Bunny Rouge, founded by designer Alexandra de Montfort in 2005, combines opulent aesthetics with modern technology and is known for both high-quality cosmetics and artful perfumes. Before launching her own cosmetics line, Alexandra worked for renowned fashion houses such as Yohji Yamamoto and Max Mara.

The images shown here were photographed by still life specialist Gleb Melenberg for the Rouge Bunny Rouge label.

The name and the entire brand concept are based on a fictional, Victorian fairytale world: The product range revolves around a fictional, magical garden, a princess, and a red...

 

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"Because Family Is What Matters Most" - JANA EDISONGA photographs the current R+V campaign in Barcelona

What's important to you? And how do you protect it? These are questions that linger in the back of your mind throughout your life. But when children come into the picture, they become a daily, pressing concern. It's good to have allies: partners, grandparents, aunts, friends... and, last but not least, a good insurance company you can trust.

The agency Ogilvy explored this dynamic in their latest campaign for R+V. Specifically: what does this protection look like? How does it feel? How do you translate it into a campaign? With glossy polish? With glitter? What do you think of when you think of the loved ones in your life? The answer: sensitive, natural, genuine, and approachable.

For the R+V campaign "Because Family Is What Matters Most," photographer Jana Edisonga spent five days in Barcelona, ​​creating a series of campaign images alongside the film production.

"Every family is...

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Wednesday, August 26

'Filled with Life' - Wolfgang Zac photographs the MINUTE MAID campaign for Grey NY

Minute Maid, the globally renowned and beloved brand of fruit juices, nectars, and soft drinks, was the first company worldwide to launch frozen orange juice concentrate. The advantage: it could be sold and served year-round. Originally an innovation to provide soldiers in World War II with essential vitamin C - fresh oranges spoiled too quickly and were seasonal - the company began its triumphant journey in 1946.

Wolfgang Zac photographed the global campaign shown here on gosee.news for the still-successful company, commissioned by the agency Grey NY.

Striking: the new yellow frame in the...

 

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Tuesday, August 25

Revisited: Frankfurt Airport up close, photographed by Rui Camilo for Fraport AG

Connecting the world with tomorrow – Fraport AG operates and manages airports worldwide. The company's headquarters are located in Frankfurt am Main. The name "Fraport" is a combination of "Frankfurt" and "Airport." As the company name suggests, Fraport's core business is Frankfurt Airport, the largest airport in Germany and one of the most important air traffic hubs in Europe.

For Fraport AG, photographer Rui Camilo and his team once again explored various areas of Frankfurt Airport. The commissioned agency was SightEffect, founded by visual strategist Per Kasch.

Modern, future-oriented,...

 

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