Stefan THURMANN c/o JULIA WALDMANN photographed the Germany-wide campaign for NETTO on commission for Jung von Matt SAGA (art buying: Karen Blome). Styling was taken care of by foodstylists Raik Holst and Volker Hobl
“With our annual campaign, we show that Netto is the place where our customers get everything they need: freshness, variety, quality, sustainability and regionality – and that at unbeatable prices,” says Christina Stylianou, Head of Corporate Communication at Netto Marken-Discount. The annual campaign, which launched in February, positions NETTO as the “place to get everything that’s truly good.” According to the claim: “All in one place. All affordable.”
NETTO and WWF would like to win over more and more customers for eco-friendlier alternatives on the shelves. Besides the expansion and promotion of the sustainable company brand assortment, NETTO is working on further reducing its own ecological footprint.