Jonas did the Photoshoot and additional he was Producer of the Video and he directed the Video.
Established by internationally renowned hairdressers Sacha Mitic and Juan Rosenlind in 1997, SACHAJUAN has been developing and manufacturing its own haircare and styling products since 2004 : “We have remained consistently committed to our own philosophy – to simplify haircare by reducing superfluous products, ingredients and routines. Our continuous ambition is to make haircare and styling effortless and uncomplicated.”
cultbeaut.co.uk on SACHAJUAN : “The Rumpelstiltskin of haircare, this natural Swedish range has the most magical effect on your hair, turning straw into gold. The results are founded in their patented Ocean Silk technology, a cocktail of proteins and mineral extracts derived from sea algae. Sachajuan harnesses the fruits of the sea to help you unleash your inner mermaid!”
Jonas CARMHAGEN c/o ANDREA HEBERGER photographed for the popular Swedish haircare brand in his Stockholm-based studio. He was also the producer and director for the video presented here. GoSee : sachajuan.com