Valais invites visitors following the lockdown. For the southern Swiss canton, home of the Matterhorn, luxurious alpine resorts and the first-class wineries of the Rhone Valley, PATRICK SALONEN had the pleasure of taking care of post for the campaign “Chumm wie dü bisch”, which is Swiss for “Come as you are”.
With the campaign, Valais invites visitors to the great outdoors of the region after lockdown. The claim is a nod to the time when going to your local hairdresser was not possible. After the first restrictions have been lifted in the tourism industry, everyone is more than welcome in Valais – even if they have “Corona hair”. The campaign is the brainchild of advertising agency Contexta and AD Willem Baumann.
CREDITS
Client Valais/Wallis
Usage Campaign
Advertising Agency Contexta AG
Art Director Willem Baumann
Post Production Patrick Salonen
About PATRICK SALONEN
Patrick Salonen, born in 1977 in Bern, lives and works in Thun and Bern (Switzerland). After the founding of his own Postproduction-Business in 2004 he made a name with campaigns for Clients like Audi, Volkswagen, Deutsche Bahn, DHL, Credit Suisse and many others. Patrick Salonen is specialized in high-end Postproduction and CGI.
Based in Bern he also accompany you on location worldwide. Patrick Salonen's clients are primarily advertising agencies, photographers and companies in Switzerland, Germany and Europe.