‘Do what you want!’ TIPICO Sports Betting with a campaign by Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS
Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS was once again commissioned by TIPICO – the No. 1 German sports betting provider – to realize a campaign. Embracing the new claim ‘Do what you want!’, Tipico celebrates its target audience – a tribute to all customers whose hearts beat for freedom and self-determination – and for whom conventions are nothing but guardrails.
“We will consistently stay true to what has made us so successful because we take our customers seriously – after all, they are our heroes,” says Kajetan Strini-Brown, Director of Sports Marketing Acquisition at Tipico. “In our ‘Do what you want!’ campaign, the protagonists take their liberties and celebrate the game in their very own way: while playing or watching sports for the ultimate thrill!”
CREDITS
Agency: deepblue networks AG
Chief Creative Officer: Oliver Drost
Consulting: Josephine Jäger, Anna Terhorst
Creative Director: Oliver Reichwald
Copy/Concept: Andreas Hatrath
Art Direction: Franziska Böttcher
Creative Producer: Daniel Lojewsky
FFF: Katja Czok
CREDITS
Photographer Pascal Kerouche c/o BIRGIT STÖVER ARTISTS
About BIRGIT STÖVER ARTISTS
stöver artists represents a select range of highly talented and uniquely visionary artists, of whom play leading roles in the fields editorial, advertising and videography. the agency provides a full range of services including creative consulting, photo shoot production, organization, casting, cost controlling and special project development.
GoSee : birgit-stoever.de
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