‘eBay. It’s all of you.’ : eBay Germany launches a new brand platform – with campaign motifs by Walter GLÖCKLE c/o SOLAR UND FOTOGRAFEN for eBay Germany and Achtung! Neo
eBay Germany has a new brand platform. The goal of the strategic realignment with the slogan ‘eBay. It’s all of you.“ is to put the open approach of the marketplace model at the center of communication. Right on time for the new brand platform, eBay is also starting an integrated brand campaign : Through 26 December, consumers are invited to discover the wide variety on the online marketplace via all off- and online channels. The campaign is all about the original values of eBay : Diversity, opportunities and human connection.
The measures were created and realized in close cooperation between eBay Germany and its creative lead agency Achtung! Neo. MediaCom was responsible for media planning, and Add2 was in charge of development of the online display ads, in a production by BWGTBLD. The film was realized by Director Stefanie Soho, and the photos came from photographer Walter Glöckle c/o SOLAR UND FOTOGRAFEN. More is available via eBay.
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