06.07.2023  •  Advertising NEWS

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#FlyHumanFly - the HOKA campaign by Florian BISON c/o EMEIS DEUBEL for Anomaly

What does it mean to FLY HUMAN FLY? It’s more than a runner’s high. It’s the pursuit of pure bliss – that feeling of invincibility when your body, mind and spirit move as one. With its global campaign FLY HUMAN FLY, the trendsetting sneaker & sports label HOKA calls upon people all over the world to experience the transformative power of running and take to the sky. The eye-catching print motifs were photographed by sports & movement specialist Florian BISON c/o EMEIS DEUBEL for Anomaly LA. The shoot took place in parallel to the TVC shoot on a separate set. And we have the wonderful result for you here on GoSee.

The mission of HOKA is to give everyone the feeling of being able to lift off. Not only with pioneering, light running and sports shoes, but also through the motivation of the community to get the most out of all runs, walks or hikes. Whether marathon runners, hikers or people just taking a walk – in the campaign, HOKA creates a world of unlimited possibilities by bringing the feeling of flying to life. The campaign celebrates the limitlessness of flying and uses it as a symbol for enjoying movement together.

“The creative freedom we had to bring FLY HUMAN FLY to life for HOKA was enormous and very inspiring for Anomaly. HOKA is still busy building its brand recognition, and even though its products are worn by millions of people, we were able to let our creativity run wild on a large and wonderfully empty canvas,” says Jeremy Wirth, Group Creative Director of Anomaly Los Angeles. “FLY HUMAN FLY was the central theme to get to the look & feel of the brand HOKA, which is ubiquitous throughout all films and design works,” (source: sneaker.de).

GoSee emeisdeubel.com

 
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EMEIS DEUBEL: Florian Bison for Hoka

EMEIS DEUBEL: Florian Bison for Hoka

 
EMEIS DEUBEL: Florian Bison for Hoka

EMEIS DEUBEL: Florian Bison for Hoka

 
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