26.08.2020  •  Advertising NEWS

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‘Follow Your Soul’ – PALLADIUMFILM produces the spot for the new s.OLIVER Twin fragrance for TBWA

CREDITS / DETAILS / VIDEO EMBED LINK

PALLADIUMFILM

In just a few seconds, Tryan George managed to bring a lot of feeling into the story with dance scenes. Inspires, moves, builds up an overpowering sense of uncontrollable passion to act on the subconscious level. Helplessly surrendering to the instincts. To the intuition. To follow your soul. It's like the mist of s.OLIVER fragrance has propelled a man and woman on a colliding path towards knowing unification. They trust their instincts to let the pull of attraction take them towards this state of completeness. It's a story of base level instincts.

Director: TRYAN GEORGE
DOP: PASCAL WALDER
Advertising Agency: TBWA
Art Buyer: ANNA MALMEDIE
Producer: ZOÉ GRÜNBERG
Photographer: DAVID HAASE
EXECUTIVE PRODUCER: KNUT LOSEN
JUNIOR PRODUCER: BEATRICE WINKLER
CHOREOGRAPHER: EMMA EVELEIN

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For the new s.OLIVER spot, star Director Tryan George stood behind the camera. Born in Hawaii, the talented guitarist is famous for his numerous music videos but also for his beauty spots – the perfect choice for the s.OLIVER dance video in the aesthetics of a music vid. He was supported by Swiss DOP Pascale Walder, and the spot was produced by PALLADIUMFILM for advertising agency TBWA.

PALLADIUMFILM on the beautiful spot : “In just a few seconds, Tryan George brought a lot of emotion into the story with his dance choreography. It inspires, moves, and builds up an overpowering sense of uncontrollable passion to act on a subconscious level – helplessly surrendering to instinct, to intuition, and follow the soul. It’s like the scent of s.OLIVER’s fragrance propels men and women on a collision course ending in inevitable unification. They trust their instincts to let the pull of attraction take them towards this state of completeness. It’s a story all about primal instincts.”

“The new s.Oliver twin fragrance ‘Follow Your Soul’ stands for the special skill of listening to one’s inner voice.” says MÄURER & WIRTZ. “Dance is one of the most intuitive forms of expression we have, and at the same time, an emotional way of conveying our feelings. Being guided by one’s own intuition with soft movements that follow an inner rhythm is precisely what s.Oliver ‘Follow Your Soul’ stands for.”

Mäurer & Wirtz, founded by Ernst Mäurer and Andreas August Wirtz in 1845 as a soup factory in Stolberg, is a manufacturer of products in the area of perfume and care. Since 1990, it has been an independent subsidiary of Dalli-Werke GmbH. Now in its fifth generation, the family business is under the executive of one of the shareholders, Hermann Wirtz. The headquarters and production site are in Stolberg with approx. 400 employees. Besides brands such as 4711 and Tabac Original, licensed brands including s.Oliver and Otto Kern are also produced. Main markets are Germany, the Benelux countries, Austria, Switzerland, and products are also exported to 135 other countries. GoSee: m-w.de


CREDITS
DIRECTOR: TRYAN GEORGE
DOP: PASCALE WALDER
ADVERTISING AGENCY: TBWA
PRODUCER: ZOÉ GRÜNBERG
PHOTOGRAPHER: NADIA VON SCOTTI
EXECUTIVE PRODUCER: KNUT LOSEN
JUNIOR PRODUCER: BEATRICE WINKLER
CHOREOGRAPHER: EMMA EVERLEIN