A new range of teas created by Tuuli Shipster and Sophie Ricard aims to target real-life issues. Tuuli and Sophie believe that healthy living shouldn’t get in the way of living your ‘real’ life.
“All parts of life should be celebrated, even the imperfect moments,” says Tuuli Shipster. “I felt that embracing real life, the fuck ups as well as the positives was a more balanced and attainable approach. I was inspired to start blending teas for family and friends for everything from heartbreak to hangovers, and the idea of Tuuli Tea was born.”
The equally catchy and morbid illustrations for the tea range came from illustrator Tommy Spencer with creative branding by Warren Beeby.
The aptly named ‘Get Shit Done’ is perfect to help start the New Year with a bang, while ‘Beauty Blues’ lifts your spirits on a dark winter’s day and boosts your inner glow. A model since the age of 16, Tuuli is a yoga teacher for Fierce Grace and a nutritional therapist. She is currently studying for her postgraduate degree in Herbal Medicine.
Meanwhile, Sophie, a BANT registered nutritionist, has over a decade of experience working in the charity sector. As a yoga teacher, Tuuli would often be asked for nutritional advice. She decided to study nutrition to gain a better understanding of the field, and in her first class, she met her business partner, Sophie Ricard.
“When I was studying nutrition, I realized there was a gap in the market for a set of herbal teas that were more honest and celebrated real life,” says Tuuli. It was important for the duo that their blends contain targeted herbs, so Tuuli went on to study herbal medicine. “One of our goals was to develop herbal teas that are interesting and appealing to people who would never naturally consider herbal infusions. We took time brewing and blending different herbs to come up with our ten brilliant blends that taste fantastic,” we quote Sophie. “We then worked with creative guru Warren Beeby to develop our brand to bring our ethos to life. We have developed ten blends that use the ancient wisdom of herbs to support the ups and downs of modern life.”
Creative Branding Director Warren Beeby, who helped craft the brand identity, commented: “This was such a fun project. I only needed to hear the names of the Tuuli Tea blends (‘Get Shit Done’, ‘Fucking Full’ or ‘I Hate the World’) to realize this was an herbal tea brand with a different point of view. The identity was inspired by Tuuli’s skeleton obsession, vintage club badges and tattoo flash sheets. We focussed on bringing the blends to life by creating a different skeleton character for each with illustrator Tommy Spencer. Each skeleton brings a dark humor to the ups and downs of everyday life.”
From turmeric and chili to passionflower and rosebuds, the duo have worked with and infused various elements and herbs into their blends. All ingredients are ethically sourced.
The ten blends are: I Hate the World, Morning After (the night before), The Slump, Get Shit Done, Pass Out, Heartbreak, Fucking Full, Beauty Blues, The Full English, and Earl Green. Each tin contains 25 biodegradable pyramid tea bags sealed in a Natureflex bag.
GoSee : tuulitea.com