‘Gift yourself parents with Netflix’ - MARKUS MUELLER photographs the NETFLIX campaign ‘The Coolest’ for Berlin-based agency Twentyrising
MARKUS MUELLER photographed the campaign ‘The Coolest’ for NETFLIX. Themed upon ‘Gift yourself parents with Netflix’, the humorous campaign shows how refreshing it can be when ‘older’ ladies and gentlemen broaden their dusty horizons by streaming series.
Photographer MARKUS MUELLER staged the campaign motifs in Budapest. Any similarity to a successful Netflix series or two are anything but coincidental.
The idea behind the campaign: Young adults benefit big-time themselves when they gift their parents Netflix. After all, they do get fun-loving, open-minded, tolerant, well-informed, and above all, happier moms and dads.
In charge of the campaign was mainly the Berlin-based agency Twentyrising, the new agency founded in 2023 by former Mediamonks Chief Creative Officer Till Eckel and four co-founders, with the creatives Jojo Hicks, Julia Timberlake, Marc Isken and, of course, Till Eckel.
Styling was taken care of by Pernille Holm, with production in the hands CZAR Berlin.
CREDITS
Client Netflix
Production CZAR Berlin
Advertising Agency Twentyrising Berlin
Art Director Jojo Hicks, Julia Timberlake, Marc Isken, Till Eckel
Post Production TREY Digital Studio / Elisabeth Winter
Styling Pernille Holm
Set Design Pan Patellis
Photographer MARKUS MUELLER
Agent Photographer Kai Tietz
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
GoSee : m-mueller.org
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