UBS is launching a new range of banking products with ‘UBS me’ – individually made-to-measure for all of your financial needs. The campaign conceived by Publicis Zurich presents a tongue-in-cheek dramatization of how the new banking package can benefit young people and students. The perfect candidate for this visualization : Arthur MEBIUS c/o SOLAR UND FOTOGRAFEN, who not only directed the spot but also shot the print motifs.
Responsible at Publicis Zurich : Sascha Fanetti, Jan Kempter, Nina Martens, Nina Nesnidal, Linda David (creation), Judith Schnigula, Joas Landis (consulting), Roger Oberholzer, Angelina Tovirac (strategy), Suzana Kovacevic (integrated producer). Production of digital advertising media : Prodigious Zurich.
UBS Group AG is a major Swiss Bank headquartered in Zurich. It is among the worldwide largest asset management banks. The name was originally formed as an acronym from French Union de Banques Suisses and Italian Unione di Banche Svizzere, later also Union Bank of Switzerland in English. GoSee : ubs.com