IKEA offers inspiration and support for the changes in life at home – no matter how big they might be. The new communication platform “Inspired By Life” shows the chances, big and small, behind each change. IKEA learns from life in order to inspire how we live – according to the message of the campaign. DIRK WEYER photographed the IKEA campaign for thjnk Berlin (Creative Director: Stephan Nürge, Art Buyer: Laura Früchtenicht, Producer: Carolin Sonnenschein).
The out-of-home motifs show the role IKEA can play in the ever-changing and growing lives of consumers. From a single bed to a children’s bed, from a chair for kids to a wing chair.