‘Inspired By Life’ - IKEA OOH campaign by DIRK WEYER for thjnk Berlin
IKEA offers inspiration and support for the changes in life at home – no matter how big they might be. The new communication platform “Inspired By Life” shows the chances, big and small, behind each change. IKEA learns from life in order to inspire how we live – according to the message of the campaign. DIRK WEYER photographed the IKEA campaign for thjnk Berlin (Creative Director: Stephan Nürge, Art Buyer: Laura Früchtenicht, Producer: Carolin Sonnenschein).
The out-of-home motifs show the role IKEA can play in the ever-changing and growing lives of consumers. From a single bed to a children’s bed, from a chair for kids to a wing chair.
GoSee dirkweyer.com
CREDITS
Client IKEA Deutschland
Production Dirk Weyer Photography + Motion
Advertising Agency thjnk Berlin
Creative Director Stephan Nürge
Art Buyer thjnk AG / Laura Früchtenicht
Producer Carolin Sonnenschein
Post Production David Kowalski
Styling Kirsten Garbade
Props Grit Kronacher
Location Studio Babelsberg
Set Design Studio Babelsberg
Photographer Dirk Weyer
S. Account Manager Xenia Kraider
Account Manager Justus Wrede
About STUDIO DIRK WEYER
Dirk Weyer Photography + Motion creates complex visual worlds for still life and moving images for international clients such as Rimowa, Versace, and Lufthansa Exclusive. Dirk works in his own studio in Hamburg, with in-house post-production and project management. His work has earned him awards at the Cannes Lions, ADC, EuroBest, IF Design Award, D&AD Awards, and the prestigious Clio Awards.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
