Thanks to MC DRIVE, every car can be your favorite restaurant. No matter where you are and at every moment. These favorite restaurants were photographed by Markus Mueller with three subjects and in a way never before seen. The campaign not only sums up the concrete benefits of McDrive, it also tells short stories based on guest behavior and insights – ranging broadly from eating lunch at a construction site, to a romantic dinner, or even a family trip to the car wash with the kids. The campaign is supported nationally with OOH measures and mega-posters. The agency was TBWA Zurich with CDs Manuel Wenzel, Tizian Walti and AD Susanna Fill.