Kao Germany GmbH, Darmstadt, is a corporation which sells its haircare and cosmetics products – with the Goldwell brand perhaps its most well-known product – through 22 own subsidiaries and further distributors in its most important markets, Germany, the US and the UK.
For KMS California, Ralph Mecke photographed the new campaign styled by Ingo NAHRWOLD c/o BIGOUDI.
KMS California : “Our models tell their personal stories. It’s not about others and their opinions, about ideals of beauty and views. It’s about being free and having confidence regardless of who we are. KMS offers you new looks inspired by unique personalities with a variety of styles and how-tos.”
Take Pavel Zaretskii for example, a model and music lover from Russia and a passionate jazz pianist. Or Nejilka Arias: she is a Dominican and was born and raised in Brooklyn, NY. She interned for Marc Jacobs, where she was discovered as a model, and is now a Fashion Editor at Stylecartel, as well as an author and consultant for Conflict of Ego. GoSee : kmshair.com