Emil LEVY c/o BIRGIT STÖVER ARTISTS presents the new image film on GoSee.News and the matching motifs for the WMF BLACK KNIFE. Embracing the claim ‘Never Sharpen Again’, WMF is introducing the first knife Made in Germany with a blade plated completely with a diamond-like carbon coating.
Outstanding knives have always been at the core of the WMF brand: “With our new Ultimate Black knife series, we’ve created another innovation. The exclusive WMF Diamond Cut ensures that the knives stay sharp and you never have to sharpen them again.” WMF.
Its secret lies in the exclusive WMF Diamond Cut technology. For this, the blade is subjected to an innovative hardening process. This is followed by a precise, laser-controlled robot cut to create an optimal cutting angle. Finally, the entire blade is coated with an extremely hard, diamond-like carbon coating in a PVD process under vacuum. This protects the cutting edge against wear and tear, while ensuring that the knives remain permanently sharp.
Testimonial of the spot is star-studded TV Chef Andi Schweiger. He demonstrates the ‘Ultimate Black’ knife series for you here in photos and film. He became known to a broader audience above all as the protagonist of the German docusoap ‘Die Kochprofis – Einsatz am Herd’ on RTL II. He is a member of the chefs association Junge Wilden, and is now among the chefs on the TV show ARD Buffet full of tips & tricks by the ARD broadcasting network.
WMF GmbH (once known as Württembergische Metallwarenfabrik) is a formerly publicly traded manufacturer of tableware and equipment for the household as well as the restaurant and hospitality industry. It was founded in 1853 by Daniel Straub and Schweizer brothers. In 1880, a merger with Ritter & Co. formed the Württembergische Metallwarenfabrik AG. Headquarters of the company is in Geislingen an der Steige. Since 2016, he company has belonged to the French Groupe SEB.
GoSee : wmf.com & birgit-stoever.de
CREDITS
Director Emil Levy c/o BIRGIT STÖVER ARTISTS
DOP Kristian Sickinger c/o BIRGIT STÖVER ARTISTS
Set Design Toar Avni c/o BIRGIT STÖVER ARTISTS
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