For The&Partnership and TOYOTA, BAM aka Ben And Martin photographed the new print campaign for the Toyota Team D special models. Staged with sporty flair and lots of atmosphere with the two Olympic athletes: short track speed skater Anna Seidel & javelin thrower Mathias Mester. Besides numerous print and editorial motifs, the duo also realized the TV spot to go with it – of course, with the same look & feel. We have the spot which was broadcast during the Soccer World Cup 2018 here for you on GoSee.
"From a creative and production perspective, it was a double win to combine both projects from a single source. This enabled us to bring both photo and film teams to the table right from the start and create synergies." BAM tells GoSee and explains: "The window of opportunity is often very dynamic, particularly for celebrities and top athletes. Working as a duo and in parallel with Anna and Mathias was perfect for us. We were able to transport the good vibe from the photo campaign directly onto the film set and, despite the to some extent quite challenging timing, realize all motifs and scenes for print and TVC on point with our team @ fresh breeze film and Andreas Krogmann."
Post production: Jenny Cremer, H&M by Nadine THOMA c/o NINA KLEIN and styling by Natalie Schneider. Production via Andreas Krogmann and set design by Alexander Kunz.
CREDITS
Client Toyota
Production Andreas Krogmann
Advertising Agency The&Partnership
Art Director David Solbach
Post Production Jenny Cremer
Styling Natalie Schneider
Hair & Make-up Nadine Thoma c/o Nina Klein
Celebrity Anna Seidel & Mathias Mester
Photographer BEN & MARTIN
REP Kai Tietz Produktion GmbH, Kai Tietz
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.